The Real Reason Haunted Mansion Bombed At The Box Office
Disney's "Haunted Mansion" failed to scare up a storm at the summer box office.
When it comes to mining IP, Disney is king. Beyond giving their animated projects the live-action treatment, the media giant has made significant efforts to find inspiration (and billion-dollar franchises) across their various brands and divisions. While Disney will always be known for its cinematic output, it's difficult to deny their mammoth footprint in the world of theme parks and attractions. Over the years, the studio has managed to adapt several of their iconic attractions, giving viewers a different taste of their favorite rides. As companies across Hollywood continue to search for properties to adapt, it's a slick move on Disney's part to adapt attractions that are already bringing in millions of visitors a year.
So far, Disney has had mixed success with this creative direction, with their most profitable and recognizable adaptation being the billion-dollar grossing "Pirates of the Caribbean" franchise, which is based on the ride of the same name. And while the future of the "Pirates" franchise seems to be in limbo, Disney is already hard at work trying to find its next cash cow, ignoring the theatrical bombs that was 2015's "Tomorrowland."
Earlier this summer, Disney debuted a film based on "Haunted Mansion" — their second adaptation of the spooky Disneyland ride. Starring LaKeith Stanfield, Rosario Dawson, Owen Wilson, and Tiffany Haddish, the film debuted to a muted $24 million. Internationally, the family-friendly horror flick failed to find an audience, with a foreign total standing just below $23 million. Against a budget of $150 million, "Haunted Mansion" is a bomb for Disney, reducing any chances to kickstart a franchise. With mixed reviews from and a poor release strategy, "Haunted Mansion" was always meant to be a fumble for the media giant.
Haunted Mansion isn't a crowdpleaser
A "Haunted Mansion" film should, in theory, be the perfect cinematic outing for any family eager to occupy their time for two hours. While Disney hasn't had much success with adapting their theme park rides aside from "Pirates of the Caribbean," a "Haunted Mansion" film could be accessible horror film that directly ties into the ride. Disney previously adapted "Haunted Mansion" with Eddie Murphy back in 2003. While Murphy's collab with Disney was a critical misfire, it was a mild success at the box office, proving that it was an IP worth revisiting.
With the 2023 film, Disney and director Justin Simien had the opportunity to learn from the 2003 film's missteps. Notably, they could have paid attention to how the Murphy film attempted to be both a comedy and horror project, but failed to succeed on either front. History clearly repeats itself, as contemporary audiences had the same issues with the 2023 film. Looper critic Cynthia Vinney was mixed on the reboot, criticizing it for having a lackluster plot and not doubling down on either horror or comedy. "This is a double-edged sword as no one will be afraid to go see 'Haunted Mansion,' but the laughs aren't enough to keep adults and teenagers interested," Vinney wrote, awarding the film a 6/10.
Several critics agreed with this sentiment, calling the film out for its genre inconsistencies. Paying audience members also felt the same way, giving the film a B+ CinemaScore , a mediocre grade for what should have been a crowd-pleasing flick. The film failed to engage audiences in both the comedy and horror department, which led to poor word of mouth. Naturally, the film cratered in its sophomore weekend, suffering a 62% drop with a $9 million gross.
Haunted Mansion received no promotion
Filmmakers have always blended horror and comedy together to create timeless projects. The fusion of the genres has resulted in some of the greatest films of all time, like "Ghostbusters" and "Beetlejuice." The blend equally works well with children's films, with projects like 2015's "Goosebumps" and Eli Roth's "The House with a Clock in Its Walls" proving to be both financial successes and favorites amongst children.
Why did the 2023 "Haunted Mansion" stumble, despite being a key part of the world's most recognizable brand? It simply didn't appeal to audiences. While initial reactions to the "Haunted Mansion" trailers were positive, especially amongst fans of the ride, Disney wasn't able to sustain positive momentum, thanks in part to the SAG-AFTRA strike. The on-going strike prohibits actors from promoting their films in any and all capacity. Unfortunately for "Haunted Mansion," its release coincided with the strike, restricting stars like the Oscar-nominated LaKeith Stanfield and ever-charming Rosario Dawson from discussing the film at press junkets or on talk shows, limiting the project's ability to breakout.
With little to no promotion, "Haunted Mansion" was doomed to be a disappointment. With no stars to rely on, director Justin Simien was thrust into the position of promoting the film solo. While speaking with The Hollywood Reporter , Simien expressed that no promotion from its leading stars would have a "pretty dramatic" impact on the film. "It's not a sequel to that first movie or a remake," Simien explained. "It's not building on an existing audience. We need publicity. We need word-of-mouth. This is going to hurt it."
While it's difficult to know if "Haunted Mansion" would have succeeded if it received adequate promotion from its stars, it's certainly easy to see how little to no media footprint may have impacted the film's performance, especially during a crowded summer.
Haunted Mansion's summer release was misguided
It makes sense why Disney decided to release "Haunted Mansion" during the middle of the summer. Kids are out of school, which means families are incentivized to kill time at the cinemas. While the box office hasn't fully recovered from the COVID-19 pandemic, families are showing up to cinemas in droves, with several of the year's biggest hits being kid-centric and family-friendly projects. So far, the highest-grossing film of the year is "The Super Mario Bros. Movie," with a domestic gross of $574 million. Other noteworthy hits include the animated "Spider-Man: Across the Spider-Verse" and Disney's "The Little Mermaid." Clearly, families and children are enjoying their return back to the cinemas.
But with so much competition at the multiplex, it was difficult for "Haunted Mansion" to break out thanks to its misguided July 28 release. The film opened at number three, just behind the juggernauts "Barbie" and "Oppenheimer." While "Haunted Mansion" isn't in competition with the R-rated "Oppenheimer," it did likely face some strife from "Barbie," which has grossed over $1 billion worldwide. Both "Barbie" and "Haunted Mansion" are PG-13 and appeal to families and teenagers. Seeing as "Barbie" was able to promote itself prior to the SAG-AFTRA strike and was the recipient of thousands of memes, it stands to reason that the Greta Gerwig film was far more appealing to audiences.
Beyond that, "Haunted Mansion" released during a month where there were far more superior horror films for viewers to visit. The film's debut coincided with the release of A24's "Talk to Me," which opened to $10 million. In its second weekend, "Haunted Mansion" was eclipsed by the family-friendly "TMNT: Mutant Mayhem," a film that has already outgrossed the spooky Disney flick. Perhaps "Haunted Mansion" could have succeeded in a less crowded cinematic landscape.
Haunted Mansion could have soared during Halloween
Disney likely assumed that "Haunted Mansion" would prosper in the summer but it's likely that it could have genuinely soared in October, just in time for Halloween. 2023's October offerings are relatively slim when it comes to family-friendly fare. A number of horror films, like "Pet Sematary: Bloodlines" and "Totally Killer," are slated to hit streaming services in the beginning of the month. Theatrically, the month is relatively dry until October 14's "The Exorcist: Believer," a film that will definitely scare up a storm at the box office. Seeing as the film is gunning for a mature audience, it would have survived quite well alongside the teen-focused "Haunted Mansion." Besides the Justin Long-starring "Dear David" and Blumhouse's "Five Nights at Freddy's," which is set to debut both theatrically and on Peacock, "Haunted Mansion" would have had little to no competition.
While October is stacked with anticipated projects like "Killers of the Flower Moon" and the David Gordon Green-directed "Exorcist" sequel, it's relatively dry when it comes to films that appeal to families. During the fall month, "Haunted Mansion" could have carved out a great release for itself as it would have faced minimal competition. Not only would it be the only family-friendly horror film in town, but it also would have been the perfect film for teenagers to escape to thanks to its PG-13 rating.
In fact, a late September release would have also sufficed, as it would have given "Haunted Mansion" time to grow and become a fixture of sorts in October. Unfortunately, in the crowded summer months, "Haunted Mansion" has become an afterthought despite its stacked cast. Then again, there's a chance that "Haunted Mansion" was always poised for failure, no matter when it released.
Haunted Mansion's bloated budget isn't doing it any favors
Even with a more promising release date and promotions from its leading stars, there's still a chance that "Haunted Mansion" would have bombed at the box office. Despite mixed reviews, the film could have genuinely succeeded, if not for its bloated budget. It's somewhat mind-boggling to see that "Haunted Mansion" boasts a budget of $150 million, per Variety . Budgets that soar north of $100 million are typically reserved for large-scale action blockbusters, such as superhero fare, or projects that already have a built-in brand. While "Haunted Mansion" is definitely an IP-play for Disney, it also doesn't have the same cultural weight and finesse as their other multimedia brands like "Star Wars" or Marvel.
For a film with a budget of $150 million, not accounting for marketing, "Haunted Mansion" would need to make a significant chunk of change to be considered profitable. And unlike the "Pirates of the Caribbean" series, which has widespread appeal as an action-adventure franchise, "Haunted Mansion" is bogged down because of its horror genre. Only one horror film this year, "Scream VI," has grossed over $100 million domestically , meaning that the genre still has its limits in terms of potential. Sure, "Haunted Mansion" isn't a pure horror film, and has comedic elements, but it's clearly being dragged down by its subject matter.
If "Haunted Mansion" truly wanted to succeed, it should have reeled in its budget. A smaller budget would have allowed the film more room to grow at the box office. There's a certain limit to how some films can succeed and Disney should understand that, especially when it comes to granting big budgets. While "Haunted Mansion" failed to find an audience in cinemas, its possible the horror-comedy will become a cult favorite once it hits Disney+.
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‘Haunted Mansion’ Extends Disney’s Box Office Cold Streak
“Barbie” and “Oppenheimer” continued to dominate, as “Haunted Mansion” tried to break through without the promotional help of its stars, who are on strike.
By Brooks Barnes
Reporting from Los Angeles
Disney’s “Haunted Mansion” took in about $24 million at the weekend box office, a comatose result for a movie that cost at least $200 million to make and market.
The comedic horror movie received poor reviews . Competition was also fierce: “ Barbie ” (Warner Bros.) collected an astounding $93 million in its second weekend, easily claiming first place, while “ Oppenheimer ” (Universal) racked up about $46.2 million.
“Barbie” has now collected more than $750 million worldwide, according to Comscore, which compiles box office data. “Oppenheimer” has delivered roughly $400 million in global ticket sales.
But “Haunted Mansion” also had the unfortunate distinction of becoming the first big-budget movie to get sideswiped by the Hollywood actors’ strike, which is now in its third week. Until the strike is resolved — no talks are scheduled — the actors’ union has barred its members from engaging in any publicity efforts for completed films and TV shows. No red carpet appearances, no social media posts, no interviews on morning news shows and no participation in newspaper or magazine articles.
Promotional campaigns for “Barbie” and “Oppenheimer” were largely complete by the time the actors walked out on July 13 . In contrast, the buzz machine for “Haunted Mansion” had been scheduled to start on July 15, with stars from the movie — Tiffany Haddish, Jamie Lee Curtis, Owen Wilson, LaKeith Stanfield, Danny DeVito, Rosario Dawson, Jared Leto — giving interviews and walking a red carpet at the premiere. Such events can generate tens of millions of mentions on social media.
A dozen appearances by “Haunted Mansion” cast members on TV shows like “Good Morning America” had to be canceled. Planned promotional appearances in London, Toronto, Atlanta, Miami and San Diego were also called off, leaving the movie’s director, Justin Simien, (“Dear White People”) to proselytize alone. But many of the resulting headlines were about the strike and not the movie.
“Not having the cast available definitely had an impact, especially with ‘Barbie’ and ‘Oppenheimer’ attracting so much attention — they’re just behemoths,” Tony Chambers, Disney’s executive vice president of theatrical distribution, said in a telephone interview on Sunday.
Ticket buyers had a positive reaction to the film (85 percent positive, as recorded by Rotten Tomatoes), Mr. Chambers noted, adding that “Haunted Mansion” could still find its footing. Few family films are scheduled for release during the remainder of the summer school holiday. “We’ve got a relatively clear runway for the next four weeks,” he said.
“Haunted Mansion” collected an additional $9 million in partial release overseas.
Disney is Hollywood’s largest movie company. Its holdings include Pixar, Marvel, Lucasfilm, Walt Disney Animation, Searchlight, 20th Century Pictures and a division that brings classic Disney content — “intellectual property” — to big screens in new ways. “Haunted Mansion” came from that assembly line. The movie is based on a 54-year-old Disneyland ride .
Disney dominated the box office from 2016 to early 2020, serving up 16 blockbusters that collected $1 billion or more worldwide. This year, however, the company has delivered one misfire after another, including “Ant-Man and the Wasp: Quantumania,” “Indiana Jones and the Dial of Destiny” and “The Little Mermaid,” which did well in the United States and Canada but struggled overseas. The animated “ Elemental ” started poorly but has made up ground.
The only exception to Disney’s 2023 box office troubles was “Guardians of the Galaxy Vol. 3,” which collected $845 million worldwide.
“Iger needs to once again fix the creative engines of the company starting with Pixar and then moving over to Marvel and Lucasfilm,” Michael Nathanson, a veteran media analyst, said in a July 13 report, referring to Robert A. Iger, Disney’s chief executive.
Mr. Iger has disagreed with the notion that Disney’s movie operation is in disrepair. In an interview on CNBC this month, he said that Disney had stretched its film divisions too thin by commanding them to make so much additional content for Disney+. He noted that those production demands had since been softened.
“We ended up taxing our people way beyond in terms of their time and their focus,” he said.
Brooks Barnes is a media and entertainment reporter, covering all things Hollywood. He joined The Times in 2007 as a business reporter focused primarily on the Walt Disney Company. He previously worked for The Wall Street Journal. More about Brooks Barnes
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Haunted Mansion Hides Behind Barbenheimer at the Box Office
A movie with a ghost currently holds the No. 1 spot at the box office. Unfortunately for Disney, it is not its spooky film; it is haunted by something else more pink. Barbenheimer holds the top-two spots for another weekend, with Barbie earning $28 million and Oppenheimer earning $13.5 million on Friday. Haunted Mansion trails behind with $10 million on Friday and is estimating a $35 million total for the weekend, which isn’t bad for a movie with a limited press tour and a premiere filled with ghosts. Compared to the 2003 Eddie Murphy–led film that earned $24 million on its opening weekend, it’s doing well for a Halloween movie that premiered in July (the OG Haunted Mansion premiered in November, for what it’s worth). The film will most likely have a fulfilling afterlife on Disney+, especially since an earlier release date means it’ll probably drop on the streaming service in time for October. Until then, it’s still Barbie ’s haunted Dreamhouse this weekend (or Ken’s haunted mojo dojo casa house).
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2023, Fantasy/Comedy, 2h 3m
What to know
Haunted Mansion 's talented cast makes the movie a pleasant enough destination, although it's neither scary nor funny enough to wholeheartedly recommend. Read critic reviews
Haunted Mansion is a fun blend of horror and comedy with a great cast and a story that'll be extra entertaining for fans of the ride that inspired it. Read audience reviews
Where to watch Haunted Mansion
Watch Haunted Mansion with a subscription on Disney+, rent on Apple TV, Amazon Prime Video, Vudu, or buy on Amazon Prime Video, Vudu.
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Haunted mansion videos, haunted mansion photos.
A woman and her son enlist a motley crew of so-called spiritual experts to help rid their home of supernatural squatters.
Rating: PG-13 (Some Thematic Elements|Scary Action)
Genre: Fantasy, Comedy
Original Language: English
Director: Justin Simien
Producer: Dan Lin , Jonathan Eirich
Writer: Katie Dippold
Release Date (Theaters): Jul 28, 2023 wide
Release Date (Streaming): Oct 4, 2023
Box Office (Gross USA): $67.6M
Runtime: 2h 3m
Distributor: Walt Disney Pictures
Production Co: Rideback, Disney+
Sound Mix: Dolby Digital, DTS, Dolby Atmos
Aspect Ratio: Digital 2.39:1
Cast & Crew
Chase W. Dillon
Jamie Lee Curtis
Tom C. Peitzman
Phillip J. Bartell
Shawn D. Bronson
Victor J. Zolfo
News & Interviews for Haunted Mansion
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What to Watch This Week: Twisted Metal , Talk to Me , and More
The Haunted Mansion Cast on Easter Eggs, Favorite Ghosts, and Acting with Jamie Lee Curtis’ Head
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Box Office: ‘Haunted Mansion’ Makes $3.1 Million in Previews, but ‘Barbenheimer’ Stays Strong
By Jordan Moreau
- Donald Glover Directs and Plays 21 Savage in Movie Trailer With New Music, Natasha Lyonne and More Stars (EXCLUSIVE) 17 hours ago
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“Barbenheimer” fever shows no signs of slowing down. The combined forces of Warner Bros.’ “ Barbie ” and Universal’s “ Oppenheimer ” are setting up another huge weekend at the box office, but Disney’s new release “ The Haunted Mansion ” will have to settle for third place.
The kid-friendly horror film made $3.1 million in Thursday previews at the box office. “Barbie,” meanwhile, made $21.2 million on Thursday alone, bringing its domestic total after its first week to $258 million; “Oppenheimer” made $10 million on Thursday and has a $127 million first-week total.
“The Haunted Mansion” is expected to make $25 million to $30 million in its opening weekend, but it carries an oversized price tag of $150 million before marketing. That may come to haunt its path to profitability at the box office.
Coming 20 years after Eddie Murphy’s “Haunted Mansion,” the new film features a scary good cast with LaKeith Stanfield, Tiffany Haddish, Rosario Dawson, Jamie Lee Curtis, Owen Wilson, Danny DeVito, Jared Leto and more. After a mother and her son move into the titular haunted mansion, they unsurprisingly encounter a variety of ghosts, ghouls and ghastly creatures. To exterminate the evil entities, they enlist the help of a paranormal tour guide (Stanfield), a priest (Wilson), a psychic (Haddish) and a college historian (DeVito).
The real winners this weekend will be “Barbie” and “Oppenheimer,” which are both projected to make huge second weekends. Greta Gerwig and Margot Robbie’s ultra-pink comedy is expected to repeat as No. 1 with between $65 million and $85 million, after it earned the highest opening weekend of the year last week. Christopher Nolan and Cillian Murphy’s atomic bomb drama should gain $35 million to $45 million. This weekend’s other new release, the A24 horror “Talk to Me,” is looking to scare up $4 million to $5 million in its debut.
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Box office: ‘haunted mansion’ spooked, ‘barbie’ scores record $93m second weekend in u.s..
'Haunted Mansion' has started off with a lackluster $24.2 million in another summer bummer for Disney. Elsewhere, 'Oppenheimer' earned a stellar $46.2 million in its sophomore outing.
By Pamela McClintock
Senior Film Writer
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Barbie really is a pink unicorn .
The movie earned an estimated $93 million in its sophomore outing at the North American box office — one of the best second weekends of all time and the best second weekend ever for Warner Bros., not adjusted for inflation.
Christopher nolan "may just skip" his peloton workouts for now following instructor's criticism of 'tenet', oprah responds to critics following 'color purple' rental car, trailer revelations: no "thing between taraji and i".
Barbie continued to paint the overseas box office pink as well. It dropped a mere 32.2 percent to $122.2 million this weekend for a foreign tally of $423.1 million and dreamy global total of $774.5 million through Sunday as it speeds toward the $1 billion mark. It will be only the second pic of 2023 so far to join the billion-dollar box office club after Universal’s The Super Mario Bros. Movie , which topped out at $1.34 billion worldwide.
The movie has even taken on a life of its own in China, where its cume hit $25 million through Sunday after a soft $8.2 million opening. It could leg out to $40 million, far more than anyone expected, considering Barbie isn’t doing as well in Asian markets as it is elsewhere. Among all international markets, the U.K. leads with $61.6 million, ahead of the final Harry Potter film’s first 10 days, while it is already the biggest Warners movie ever in Brazil with an early total of $33.5 million.
Other stats: Barbie enjoyed the biggest first week in Warner Bros. history at the box office, outpacing Christopher Nolan ‘s The Dark Knight .
Oppenheimer finish the weekend with an estimated global haul of $400.4 million, including $174.6 million domestically and $226.3 million at the foreign box office, to rank as the filmmaker’s sixth-biggest film of all time ahead of Tenet and Batman Begins . Overseas, it is already Nolan’s biggest film ever in 28 markets and his biggest non-superhero title in 39. The weekend’s overseas tally was another $72.4 million.
Nolan’s movie about J. Robert Oppenheimer, considered the father of the atomic bomb, is a boon for Imax (Nolan used special Imax cameras). Oppenheimer is the second-fastest film to hit $80 million in global Imax ticket sales and, on Sunday, the large-format exhibitor announced it is extending the film’s run through the weekend of Aug. 11-13. That’s not the biggest surprise after Sony delayed the nationwide release of Gran Turismo by two weeks because of the SAG-AFTRA strike.
Elsewhere, Haunted Mansion was spooked in its debut in another big-budget summer miss for Disney. The live-action family pic opened to an estimated $24.2 million, one of the lowest starts ever among Disney’s live-action reimaginings of theme park attractions or classic animated films. Heading into the weekend, tracking suggested an already subdued $30 million launch.
Disney is hopeful that good audience exit scores on PostTrak and a B+ CinemaScore will make up for any deficits and provide the film with long legs, just as Pixar’s summer film Elemental has enjoyed an enviable multiple after a soft start. The problem: both films were pricey to make, putting increased pressure on their box office performance. Haunted Mansion cost at least $150 million to produce before marketing. Elemental was $200 million.
Director Justin Simien’s Haunted Mansion , which turns Disneyland’s iconic attraction into a supernatural horror-comedy, stars Rosario Dawson , LaKeith Stanfield , Tiffany Haddish, Owen Wilson, Chase W. Dillon, Daniel Levy, Jamie Lee Curtis, Jared Leto and Danny DeVito.
Overseas, Haunted Mansion grossed $9.1 million from 53 territories representing about 50 percent of the marketplace for a global bow of $33.3 million.
Angel Studios’ sleeper summer hit Sound of Freedom continued to hold at third place behind Barbie and Oppenheimer with another $12.4 million for a stunning domestic sum of $149 million, more than a slew of major studio summer tentpoles.
From Australian twin brothers and filmmakers Danny and Michael Philippou of RackaRacka YouTube channel fame, Talk to Me opened to a better-than-expected $10 million. The indie horror film, acquired out of Sundance, had been eyeing a $4 million to $5 million start. Its early performance is another win for A24, home of Oscar winner Everything Everywhere All at Once , although opening a specialty film nationwide and sustaining momentum is always a challenge.
July 30, 7:50 a.m. Updated with revised weekend estimates.
This story was originally published July 29 at 8:10 a.m.
A previous version of this story had an incorrect ranking for R-rated movies in their second weekends.
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Michael cieply: increasingly top-heavy, the movie box office needs a very careful trim, ‘barbie’ & ‘oppenheimer’ combined second weekend of $107m+ could lock out disney’s ‘haunted mansion’ – box office preview.
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We knew Warner Bros’ Barbie and Universal’s Oppenheimer were going to be big — but not this big.
Paramount’s Tom Cruise sequel Mission: Impossible – Dead Reckoning Part One learned that the hard way (65% Weekend 2 decline with $19.3M) by going one weekend before the dual tidal wave, trying to avoid the wake of what we all thought was going to be the summer’s biggest hit in Indiana Jones and the Dial of Destiny over the July 4th weekend.
‘Barbie’ Surfs Past $400M Global Box Office Through Monday; ‘Oppenheimer’ Tops $200M
‘Barbie’ & ‘Oppenheimer’: A Rundown Of All The Box Office Records Broken
RELATED: ‘Barbie’ Review: Greta Gerwig Strikes The Balance Between Comedy, Commentary & Camp
Even though Barbie loses her PLF screens to Disney’s Haunted Mansion , which count 200 including Dolby Vision, don’t expect America’s blonde to bust a heel. After Barbie delivered a record Monday for Warner Bros of $26.1M, odds are in her favor to steal Haunted Mansion’ s family audience.
RELATED: ‘Oppenheimer’ Review: Christopher Nolan’s Epic Thriller About Father Of The Atomic Bomb Is As Frightening As It Is Brilliant
Exhibition and presales indicate a start of $30M+ for the Justin Simien-directed feature take of the Disney theme park ride, but it wouldn’t be a surprise if the movie comes in between $20M-$25M. That’s close to where the Eddie Murphy 2003 version debuted to, $24.2M, before finaling at $75.8M domestic, with that PG comedy receiving a B CinemaScore. The reboot is PG-13 and stars Rosario Dawson, LaKeith Stanfield, Tiffany Haddish, Owen Wilson, Jamie Lee Curtis, Danny De Vito and Jared Leto. The pic is tracking with families, and Black and Hispanic/Latin audiences. Disney family films tend to skew toward girls, making the movie a complement to Paramount/Point Grey’s Teenage Mutant Ninja Turtles: Mutant Mayhem on Wednesday, August 2, which looks to seize all boys with a $40M Wednesday through Sunday start.
RELATED: ‘Haunted Mansion’ Trailer Gathers The Gang In The House That Comes Alive After Midnight
Look out for Barbie and Oppenheimer as they’ll have a great Tuesday. It’s discount bargain night for many theaters.
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The Haunted Mansion
A realtor and his wife and children are summoned to a mansion, which they soon discover is haunted, and while they attempt to escape, he learns an important lesson about the family he has neglected.
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'Haunted Mansion' Scares Up Modest Debut at Crowded Global Box Office
Rosario Dawson and LaKieth Stanfield star in the spooky comedy.
The Big Picture
- Haunted Mansion had a lackluster box office debut with only $33 million, falling short of expectations given its large budget.
- Compared to other recent Disney live-action films like Jungle Cruise and The Little Mermaid , Haunted Mansion is off to an underwhelming start.
- The film follows Gabbie (Rosario Dawson) as she moves into a haunted mansion and enlists the help of a priest, a psychic, and a physicist to free herself and her son from the ghostly curse.
Haunted Mansion came up with a spooky debut at the worldwide box office, earning $33 million from theaters spread around the entire mortal realm. The theme park attraction adaptation was ready to take audiences into the unknown, showing them a dimension full of ghosts trapped within an ancient house in the middle of Louisiana. Unfortunately, the film had a reported budget of $150 million, making its debut less than ideal for a production of its size.
When compared to other recent films released by Disney 's live-action department, Haunted Mansion 's performance is evidently lower than what was expected by the studio. Just a couple of years ago, Jungle Cruise earned $90 million from its theatrical box office debut and what it gained from the Disney+ Premier Access release model the company used for certain releases during the pandemic. In addition to that, The Little Mermaid saw a global debut of $163 million earlier this summer, only for its productive legs to turn it into one of the most successful films of the season.
In Justin Simien 's adaptation of the popular Disneyland attraction, Gabbie ( Rosario Dawson ) is looking for a fresh start alongside her son. After she found a cheap mansion in Louisiana, she quickly tries to turn it into her family's new home. But she would soon discover that the place is actually haunted, with hundreds of restless souls roaming the hallways of the residence at night. Realizing that she's going to need all the help she can get to free herself and her son from the curse, she starts looking for experts that could come to her rescue during her most desperate hour.
RELATED: ‘Haunted Mansion’ Spooky Decor Takes Over Spirit Halloween This Fall
Assembling the Happy Haunts
The first person Gabbie contacts is a priest played by Owen Wilson . Father Kent tries to lift everyone's spirits with his charisma, while they all try to protect each other from the ghouls and specters who have lived in the mansion for centuries. The team will also include Harriet ( Tiffany Haddish ), a psychic who will use her ability to speak with the dead in order to learn more about the tragedy that led to the house becoming a safe haven for ghosts from across history. But the most important addition to the group has to be Ben ( LaKeith Stanfield ), a physicist who specializes in seeing that which lies beyond what the eye can perceive.
You can check out our interview with Wilson below:
How much haunted mansion cost to make & what box office it needs.
Haunted Mansion has a surprisingly big budget, which could make it all the more difficult for it to become a financial success for Disney.
- Disney's Haunted Mansion boasts a star-studded cast and an impressive production budget.
- The budget for Haunted Mansion is larger than other summer 2023 films such as Barbie and Oppenheimer , but the competition could affect its box office success.
- The financial performance of 2003's The Haunted Mansion also suggests a challenging road ahead.
Disney's Haunted Mansion is set to hit theaters on July 28, 2023, with a big-name cast and an even bigger production budget. The film has no shortage of big names attached, with LaKeith Stanfield, Tiffany Haddish, Owen Wilson, Danny DeVito, Rosario Dawson, and Jamie Lee Curtis all featuring. It's Disney's second straight adaptation of their beloved spooky theme park ride, following 2003's The Haunted Mansion starring Eddie Murphy, and comes not long after the 2021 TV special Muppets Haunted Mansion which was also distributed by Disney.
Haunted Mansion joins an impressive roster of films for summer 2023, including Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer . Surprisingly, however, the budget for Haunted Mansion is bigger than the budget for Oppenheimer and Barbie , but the stiff competition could certainly have an impact on Haunted Mansion 's box office success.
RELATED: The Haunted Mansion Cast & Character Guide: Who Plays Who In The Disney Park Ride Reboot
Haunted Mansion's Budget Is Reportedly $157M
According to The Numbers , Haunted Mansion was made on a budget of $157.75 million. In comparison, 2021's Jungle Cruise , which is also based on one of Disney's beloved theme park rides, had a budget of $200 million, according to The Numbers . Haunted Mansion is full of big-name stars but perhaps not with the same monetary demands as Hollywood's highest-paid actor Dwayne "The Rock" Johnson , which could explain the slightly decreased budget. The budget is, however, a significant increase on the $90 million budget reported for 2003's The Haunted Mansion (via The Numbers ).
Even more surprising is that Haunted Mansion has a budget bigger than Barbie and Oppenheimer , this summer's blockbuster double feature. Oppenheimer was reportedly made for $100 million, while Barbie came in at $145 million. The reported budget excludes marketing, as is customary for Hollywood films, covering development and production costs only. Despite the bigger budget, however, it's unlikely that Haunted Mansion will be able to touch either film in terms of overall gross at the box office.
Haunted Mansion Needs To Make At Least $314M To Be A Box Office Success
To be considered a box office success, a film needs to make at least 2-3 times its production budget. This means that Haunted Mansion needs to make around $314 at the box office to be a hit for Disney. Screen Rant 's predictions for the July box office suggest that this might prove to be a difficult feat, however, and perhaps the biggest indicator of this is the financial details for the 2003 The Haunted Mansion .
According to The Numbers , The Haunted Mansion made $155 million worldwide on its $90 million production budget. The original film only earned 1.7 times its budget, which is not enough to class it as a true success - and this was at a time when moviegoing was much more common than it is today. So, while 2023's Haunted Mansion may come with some pre-existing awareness thanks to the popularity of the ride and the 2003 film, its box office numbers could give Disney a fright.
Source: The Numbers
The Flash and 6 biggest box office bombs of 2023
Posted: December 31, 2023 | Last updated: December 31, 2023
At the beginning of 2023, I don't know if I would have believed Barbie and The Super Mario Bros. Movie would be the only movies to break $1 billion at the global box office. In a year with The Flash, a new Mission: Impossible movie, three new Marvel movies, and a bunch of Disney releases, I thought there would be at least a handful of big releases to hit the $1 billion mark. but that wasn't the case. While I enjoyed a bunch of the new releases in 2023, it's safe to say it was a bit underwhelming, from a financial and story perspective, for some of the biggest studios this year.
Looking back at the full year, we shared the list of six new movies that disappointed at the box office in 2023. Are these the movies that lost the most money? Some of them are, but more than that, these are the movies we all expected to perform better at the box office that didn't quite live up to the hype.
Is it superhero fatigue? Just a bad year? Are the larger economic issues to blame? Are viewers getting too used to new movies available on streaming services and don't want to venture out to the theaters as often? Are there environmental factors, like the COVID-19 pandemic still affecting numbers? It could be a combination of everything, but clearly, there is something happening.
For this story, we used the global box office totals from Box Office Mojo and rounded up. Let's get the list started with one of the most disappointing movies of the year, The Flash.
- Release Date: June 16, 2023
- Director: Andy Muschietti
- Cast: Ezra Miller, Sasha Calle, Michael Shannon, Ron Livingston, Maribel Verdú, Kiersey Clemons, Antje Traue, and Michael Keaton
- Global Box Office: $271 million
Although a mess at times, The Flash isn't a bad movie. It wasn't perfect, but the build-up to the film with all of the delays and Ezra Miller's legal issues and controversies did not help. The film's lackluster performance also stems, at least partly, from the DCEU's implosion. General fans, as we have seen, need something to hook them, and The Flash didn't have it.
The Flash tells the story of Barry Allen (Miller) after interrupting the timeline to save his mother's life. After going back in time, Barry mistakenly lands in 2013, but the consequences of his actions can't be overstated. As Barry tries to put the pieces of the timeline back together and save his friends and family, destruction reigns.
Despite grossing nearly $300 million in the box office, The Flash is considered to be a huge box office bomb. It's unclear how much Warners Bros. "lost" on the movie, but we'll likely find out in time.
- Release Date: Nov. 10, 2023
- Director: Nia DaCosta
- Cast: Brie Larson, Teyonah Parris, Iman Vellani, Zawe Ashton, Gary Lewis, Park Seo-joon, Zenobia Shroff, Mohan Kapur, Saagar Shaikh, and Samuel L. Jackson
- Global Box Office: $206 million
The Marvels is the sequel to Captain Marvel, and Brie Larson returns as Captain Marvel, alongside Teyonah Parris, Iman Vellani, Samuel L. Jackson, and a great cast. Unfortunately, The Marvels, at least in terms of the box office, is one of the year's most disappointing movies.
In the movie, Captain Marvel works with Captain Monica Rambeau (Parris) and Kamala Khan / Ms. Marvel (Vellani) to stop Dar-Benn (Ashton) and save the world.
Overall, it definitely pains me to include The Marvels on the list. It's easily the best or second-best movie on this list, and it's not exactly fair how much criticism this film has received. I think we all know what's really going on here, but that's for another day. The kicker is fans didn't pay for tickets, and that's what makes The Marvels disappointing. In terms of story and overall entertainment value, writer and director Nia DaCosta delivers a hit.
Shazam: Fury of the Gods
- Release Date: March 17, 2023
- Director: David F. Sandberg
- Cast: Zachary Levi, Asher Angel, Jack Dylan Grazer, Rachel Zegler, Adam Brody, Ross Butler, D. J. Cotrona, Grace Caroline Currey, Meagan Good, Lucy Liu, Djimon Hounsou, and Helen Mirren
- Global Box Office: $134 million
Shazam: Fury of the Gods is another disappointing release of 2023. The sequel to the hit movie, Shazam!, grossed about a third of what the first movie did at the box office in 2019. It's hard to pinpoint what exactly went wrong here, but the movie just never lived up to the high-ish bar of its predecessor.
Again, Shazam: Fury of the Gods is not a bad movie! Is it the best of the DCEU? No, but it has most of the charm of the first movie. It feels like the superhero bubble burst a little bit with Shazam: Fury of the Gods. It should have been the canary in the coal mine for the rest of the DCEU movies coming in 2023. I don't think one of the four DCEU movies exceeded box office expectations. Five years ago, this movie would probably be crossing $300 million, but not in 2023. I mean, look at that cast list! Warner Bros. had high hopes for this movie, and it just didn't live up to the hype.
But, hey, you can watch, both, Shazam! and Shazam: Fury of the Gods on Netflix right now. No one had that on the 2023 bingo card either.
- Release Date: Nov. 22, 2023
- Director: Chris Buck and Fawn Veerasunthorn
- Cast: Ariana DeBose, Chris Pine, Alan Tudyk, Angelique Cabral, Victor Garber, Natasha Rothwell, Jennifer Kumiyama, Harvey Guillén, Evan Peters, Ramy Youssef, and Jon Rudnitsky
- Global Box Office: $148 million
Wish premiered in theaters in late November, so it's hard to call the movie a bust at this point, but the writing is on the wall. It's another critics and viewer split for ratings. According to Rotten Tomatoes , most critics didn't like the movie, while it has an 81% audience approval rating. That's a solid score, but it's possible that the discrepancy negatively affected the box office numbers.
Of all seven of the movies on this list, Wish is the one that makes me the most worried about the future of the film industry. This movie has a great creative team behind it, an awesome cast, Disney, and so much more, and it flopped quite hard. There are bound to be misses; that's part of the risk of the film industry. It's just that there are so many movies and shows aimed at kids and families right now, and it's easily accessible on streaming services. If it's not a well-known property like Paw Patrol, it seems like the risk of a miss is going to have ripple effects on animated movies for years to come. I could be wrong, of course, but it just feels like there's been a shift since the pandemic.
Wish is not available to stream on Disney+ yet, but I'd assume it will get a pretty sizable viewership bump as soon as it is available to stream.
- Release Date: Aug. 18, 2023
- Director: Ángel Manuel Soto
- Cast: Xolo Maridueña, Adriana Barraza, Damián Alcázar, Elpidia Carrillo, Bruna Marquezine, Raoul Max Trujillo, Susan Sarandon, and George Lopez
- Global Box Office: $130 million
It's such a bummer that Blue Beetle made the list, honestly. This is one of my favorite superhero movies of the year, and it's easily the best DCEU movie of 2023, although I have not seen Aquaman and the Lost Kingdom yet. Had that movie been released earlier, it definitely could have made its way onto this list, as well. Yeah, it was a rough year for DC.
The film tells the story of Jaime Reyes, a young man who finds the Scarab, an artifact that turns gives him an exoskeleton of sorts and turns him into the Blue Beetle. As he tries to understand his new powers, Jaime tries to stop Carapax, who is associated with KORD Industries.
It looks like a Blue Beetle sequel is still possible, even with the underwhelming box office numbers. Hopefully, James Gunn and Peter Safran will greenlight the project publicly and we'll learn what's next for Jaime Reyes.
Blue Beetle is now streaming on MAX! Shameless plug: Please, watch this movie on MAX if you haven't see it yet. It's really good!
- Release Date: July 28, 2023
- Director: Justin Simien
- Cast: LaKeith Stanfield, Tiffany Haddish, Owen Wilson, Danny DeVito, Rosario Dawson, Dan Levy, Jamie Lee Curtis, and Jared Leto
- Global Box Office: $118 million
Haunted Mansion is another example of the good-movie-released-at-the-wrong-time box office conundrum. Haunted Mansion wasn't a hit with critics, but it's a solid comedy. Of the mainstream comedies released in 2023, it's one of the best, and it has an excellent cast led by LaKeith Stanfield. Justin Simien is a great director. As a Halloween movie, Haunted Mansion really works!
Unfortunately, Disney inexplicably released Haunted Mansion in the middle of summer and one week after Barbie and Oppenheimer. I know the audiences might not be the same, but those were two of the highest-grossing movies of the year. Barbie, which might have a little crossover with Haunted Mansion with families, kids, and young adults, grossed more than $1 billion.
Truly, I don't understand what Disney was doing here, but it's possible the goal was to get the movie on Disney+ by Halloween, which happened. The film hit Disney+ on Oct. 4, 2023, but that's not the best strategy.
Mission: Impossible - Dead Reckoning Part One
- Release Date: July 12, 2023
- Director: Christopher McQuarrie
- Cast: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Rebecca Ferguson, Vanessa Kirby, Esai Morales, Pom Klementieff, Mariela Garriga, and Henry Czerny
- Global Box Office: $568 million
It's hard to imagine a movie that makes nearly $600 million could be considered a box office bomb, right? I don't know that they're really losing that much money on Mission: Impossible - Dead Reckoning, but it appears that everyone expected this movie to make more money at the box office.
Dead Reckoning is the lowest-grossing Mission: Impossible movie since Mission: Impossible 3 in 2006. Coming off Mission: Impossible - Fallout in 2018, which grossed $800 million, Dead Reckoning looked like another massive hit. But, it's rumored budget was nearly $300 million for this movie without promo included. Yikes!
Don't worry, though, there's another Mission: Impossible - Dead Reckoning part of the film in the works. The eighth Mission: Impossible movie, formerly called Dead Reckoning Part Two, was scheduled to be released in July 2024, but the movie has been delayed until May 23, 2025. We'll see if the Memorial Day 2025 release is better for this franchise.
That's the list of box office bombs of 2023! Again, I enjoyed a lot of these movies. They simply didn't make as much money in the box office as they were expected to. We'll see which movies make the list in 2024.
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Haunted Mansion is a Hollywood comedy, horror, and supernatural movie directed by Justin Simien. The main roles of this movie are done by Rosario Dawson, LaKeith Stanfield, and Owen Wilson. The movie is initially released on 28 July 2023. Haunted Mansion is released in English language from United States to the world.
Haunted mansion's box office, banners & companies.
Walt Disney Pictures
Haunted Mansion's Cast
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as Alistair Crump/Hatbox Ghost
Jamie Lee Curtis
as Madame Leota
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