who owns bitter end yacht club

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The central Bitter End village along Marina Beach features a mix of new materials and those salvaged from the destruction inflicted by Hurricane Irma in September 2017. (PHOTO COURTESY OF BEYC)

Celebrating Fifty Years in 2023: The Bitter End Yacht Club Is Back!

By Michelle Slade

We approached the Bitter End Yacht Club by water and the scene that opened up before us hummed with early morning activity — boats tying up at the docks, the open-air reception area a dynamic pass-through for guests coming and going, and playful kids leaping off a floating pontoon into the warm turquoise water just off the beach. Those first impressions captured the essence of something that was different to what had been before, yet in many ways, was just the same as it always had been. 

The world-renowned and beloved resort, which has existed in some iteration since the ‘60s, is open again for business after a devastating loss in the wake of Hurricane Irma in September 2017. The resort lost some one hundred structures; just one original cottage was spared. When disaster strikes, there is nothing more to do than to gather the pieces and start the next chapter, which is precisely what the folks at the Bitter End Yacht Club have been doing these past six years. Rebuilding the resort in the British Virgin Islands’ North Sound has been as much of a spiritual endeavor as a physical task of reconstruction; it needed to be purposeful, as Kerri Jaffe, President, BEYC International, noted.

“We looked to our history because it was so important to us that people felt that legacy and sense of place when they arrived at the new BEYC,” she said. “We had to find ways to reinvent that so it existed in every element of what we did.”$0

Over 50 years, based on the needs of the clientele and the owner’s vision, the original BEYC had become a rambling nautical village, and the tactical design goal was to preserve that feeling. Recreating the original BEYC perfectly would have been inauthentic, so while inspiration has been lifted from the past, it is noticeable that each structure has a different look and feel through the use of contrasting wood species, color, and mixed materials — old and new — which have succeeded in recapturing that quintessential village feeling and the resort’s salty past. 

The new build is hurricane-proof to modern standards and flood-friendly, and the overall layout is compact, which draws people together around cocktails and a multi-dimensional dining experience: grab coffee and pastries (all handcrafted onsite) to go at the Bitter End Barista or enjoy casual dining inside at The Buoy Room. The Reef Sampler brings together boats, beaches, and bars … right on the beach. A boat-turned-bar constructed from a salvaged hull raised from the North Sound following Irma, The Reef Sampler is just one of many recycled details incorporated into the reconstruction.

Likewise, décor in The Clubhouse Restaurant, which offers open-air dining and incredible views of the North Sound, has been recovered from hurricane debris adding to its rustic-with-a-touch-of-nautical elegance in keeping with its origins; The Clubhouse was possibly the earliest bar in the North Sound, built by Bitter End’s first proprietor as a spot for yachties to stop by for cocktails and a meal.

“Everything hanging on the gallery wall in The Clubhouse survived the storm,” Jaffe said. “As a steward of the seas and the community that surrounds the resort through the Bitter End Foundation, it was mission critical to the owners that we kept the environmental footprint as small as possible. We really foraged, we upcycled and recycled every scrap of material we could including timber, large-scale beams, we crushed all of the concrete for reuse. Among the debris, we found pieces of BEYC history — room signage, directional signage, photography, portholes, which was so special and we knew these elements would connect the old with the new.” 

Presently, the resort has just two stunning Marina Lofts — the first over-the-water bungalows in the BVI — available for overnight stays on the island. The rebuild plan intended first to establish dining and recreation amenities to host the boating community, many of whom stay aboard private vessels. The long-term plan, says Jaffe, is a 22-room boutique hotel, six Marina Lofts, hillside cottages, duplex cottages for large groups, and, for the first time, six beach “shacks,” which will be located to the north of the watersports center.

Boating guests are enjoying the new marina with its wider slips and dockage layout customized to accommodate boats of all sizes and shapes, including multihulls, and the anchorage option via any one of 72 mooring balls. The BVI has long been recognized as the watersport playground of the Caribbean and nowhere better than from the Bitter End is it possible to sail, kiteboard, wingfoil, windsurf, SUP, or fish. The BEYC’s watersports center offers rental gear, and instructors are at hand. Bonus: boaters are welcome to use the club showers; charge is $3 for those who aren’t club guests. Anyone taking a lesson at the watersports center can shower for free.

Many of the staff at BEYC have been part of the fabric of BEYC history for years through their parents and their grandparents, notes marketing manager Ellinor Walters Donlan, who resides part-time at BEYC. She attributes much of the success of the rejuvenation of the BEYC to its team.

“These are the people that brought the spirit back to the property for us, not how the buildings looked but how the resort felt. We want people to feel that spirit and feel like part of our family because that’s part of the magic that brings people back. We have an absolutely gorgeous location and one of the best places to play on the water in the world but the way BEYC makes people feel is unique.”

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Dana Hokin, the Hokin family, and The Bitter End.   (Editorial note: The following entry resulted from an interview with Dana Hokin, Granddaughter of the founder of Bitter End Yacht Club, but also includes significant background material about the operation from a variety of websites.)  The Bitter End Yacht Club (BEYC) is a well-known resort on North Sound Virgin Gorda. The Hokin family through their company Gorda Estates Limited, of which Dana Hokin is Managing Director (MD) and Chief Operating Officer (CEO), owns it. As one website indicates, “as Managing Director Dana Hokin is responsible for the overall profitability and expansion of the company’s brand. She joined the organization in 1994 as Sales and Marketing Director in order to reposition the asset for growth. In 1997, she was named Deputy Managing Director and shortly thereafter received her current appointment of Managing Director.  Under Ms. Hokin’s leadership, the Bitter End Yacht Club brand has flourished and the resort has consistently been rated one of the top resorts in the Caribbean and one of the top in the world by both Conde Nast Traveler and Travel & Leisure Magazine” ( http://www.seiinc.org/index.php/about-us/board-members/item/438-dana-hokin ). But this is a long way from where things started nearly fifty years ago. As the Bitter End website ( http://www.beyc.com/index.php/history.html ) indicates “In the summer of 1964, the Hokin family visited Little Dix Bay and brought their 24' sportfisherman, REM, to explore the British Virgin Island's angling opportunities. They spent many days in North Sound, Virgin Gorda. The Sound was remote and quiet, much as it had been three centuries before, when the English pirates and freebooters, Sir Francis Drake and Sir John Hawkins, anchored in its shelter, planning daring raids. The natural beauty of the Sound captivated the Hokins and during the sixties, they returned in the chartered ketch Tontine, and later in their own ketch, Alianora. One year they found that a shorefront pub and five cottages, called  Bitter End, clung to the unlandscaped hillside. Basil Symonette, a pioneer Virgin Island yachtsman, had built the place for charter captains and adventurous sailors. (Editorial note: Basil Symonette is also described as a “famed Virgin Island sailor” and a “legendary Virgin Island yachtsman” in various websites. Dana Hokin credits him with being a “founding father of crewed sailboats” in the BVI.) During construction, teenage circumnavigator and author of Dove, Robin Lee Graham, sailed into the Sound. He wrote, "Some people here at a place called The Bitter End are building a resort. They have found a really lovely spot and they've hauled in all the material they need." His stay turned from days to months as he lent a hand in the construction. The walls, windows and tiles he installed still stand in the resort's five original cottages. Accommodations were rustic. Beds were made with paper sheets, and only cold water ran in the bathrooms. Evening lights were provided by an old diesel generator and water was collected on the roofs and stored in cisterns that doubled as cottage foundations. If visiting yachtsmen came for dinner, they were required to approach a long wooden pier and sound their boat's air horn. If Basil, the eccentric son of the last colonial governor of the Bahamas, felt sociable, he would respond by megaphone and the visitor would be allowed to come ashore and buy a meal. The evening would last until Basil would abruptly decide it was time for lights out and shut down the generator. As Myron and Bernice Hokin became frequent visitors to the Bitter End during winter cruises in the Virgin Islands, they had many lively conversations with Basil. Bernice suggested that it would be nice to have a place to go ashore for a day or two, so during one conversation, Myron said that he would like to buy or lease an acre to build a cottage for himself and Bernice. Basil needed time to consider the proposition but promised an answer when the Hokins next called at Bitter End.  A few weeks later, the Hokins returned to find that Basil had decided against their offer. Instead he offered to sell them the whole place. The Hokins couldn't refuse. They realized that Bitter End would make a perfect family retreat.  In 1973, the Hokins became the new owners and Don Neal, the charter captain of their sportfisherman Reef Sampler, became the major domo. While none of them had any experience running a hotel, they had plenty of enthusiasm.  With their grandchildren and picnic basket in hand, they explored the islands from Anegada to the Dogs. The surrounding reefs offered spectacular snorkeling and diving. Neighboring islands and cays had beautiful deserted beaches for shelling. The flats, reefs and offshore waters had abundant populations of bonefish and other game fish. The area was ideal for sailing, fishing, snorkeling, scuba diving and beachcombing. As their interest and familiarity with the islands grew, so did their desire to share their experiences. All excursions the Bitter End offers today are inspired by these family outings.  British Virgin Islanders were just as excited as the Hokins to share their love for the islands and sea. With their help through the years, the Hokins have been fortunate to share their retreat and create a special place for many to enjoy.  Architect Peter Brill, who gave up the world of city skyscrapers for a sunnier life sailing the Caribbean, worked with Myron to design Bitter End's breezy buildings and cottages. The entire resort is intended to be organic, comfortable and beautiful. Bitter End still generates its own electricity, collects and distills its own water, utilizes solar power and uses treated grey waste shower water to irrigate the hillside gardens.  Today Bitter End has grown into the world's finest watersports resort. Top of the line sailboats, skiffs, windsurfers and other equipment, along with roomy excursion boats and exciting day trips have been added over the years. Word of mouth has given the resort a worldwide reputation and a loyal guest base of families, friends and couples who enjoy the watersports and relaxation that are a way of life at Bitter End.  While the resort has grown over the years, its main purpose has never changed. The Bitter End is still a family run resort, with the Hokins all participating in its growth and dedicated to the enjoyable vacation of every guest.”  Dana Hokin was originally from Chicago where her grandfather Myron was a steel industry (“Century Steel”) executive for 60 years. She now lives in New York (when she is not at Bitter End Yacht Club), with her marine-engineer husband, and daughter, where she is an artist and a philanthropist as well as an entrepreneur ( http://www.seiinc.org/index.php/about-us/board-members/item/438-dana-hokin ). But in many ways she grew up with the Bitter End, “homesteaded by her grandfather” as she puts it, as a significant part of her life. “It was really a family compound with a bar” that “grew organically”. It was never expected to become the largest resort business in the region. And compared to now, Dana’s ‘childhood Bitter End’ was a simple place that was “truly rustic”. She remembers one of the local North Sound people having the region’s first indoor plumbing, and Gun Creek had the closest telephone. Her actions as Chief Executive Officer Managing Director of the resort are guided by her family’s actions in those early years, and despite its growth Dana does not see the Bitter End as “just a resort”. She sees it as part of the North Sound Neighbourhood, with the BEYC being a particularly good neighbour. It employs around 300 people, with some living on site and the rest commuting from the Gun Creek area. Dana took over BEYC in 1997 after her grandfather died, but had been working to become MD and CEO since 1994 when Myron convinced her that she was the one to carry BEYC forward in the family tradition -- growth but without sacrificing the original charm of the place. Having said that, things have had to change to some extent as considerable growth has taken place. Rather than family meetings there is now a professional management structure with her father Richard and uncle William also serving on the board. Profit and loss statements are now produced, along with traditional organisational staff charts. This is necessary to govern a sixty-eight acre operation (mostly owned, with a small area around the Clubhouse leased) that was bought for $150,000 but is now worth up to $40 million ( http://www.businessweek.com/smallbiz/content/feb2005/sb2005022_1584_sb022.htm ). Over the past four decades Dana has seen nearly everything change in the North Sound area, and she is quite happy with her family’s contribution to this development. Lots of people have been introduced to the BVI by the activities and magnetism of the BEYC. The fourth generation of Hokins is seeing the fourth generation of some of its visitors. In particular Dana has seen the standard of living rise for the region’s residents – in large part a reflection of the success of BEYC and some of its neighbours. She fears, however, that this rapid success has led to expectations amongst the population that may not be sustainable and sustainability is extremely important to the Hokin family. The landscapes around North Sound have been transformed, but the region may not be able to support much more change. Dana has always seen BEYC as a “green” operation, even before that concept had a name, and worries about the future of the environment. At the same time BEYC has to change, as you need to keep a modern infrastructure in order to maintain sustainability. Dana has also seen cultural change in her decades on Virgin Gorda and fears that some of the entrepreneurial spirit witnessed by her grandfather may no longer exist. The immediate future is one of concern for Dana, as BEYC’s operations have been negatively affected by the recent economic upheaval around the world the same as everybody else. But her family retains its commitment to the region and to its staff and is trying to keep as many people as possible working. But the BEYC has to survive on its own – it can’t be “bailed out” of trouble if good management alone cannot guarantee its survival. The Hokin family members demonstrate their personal commitment by not taking any money (“profits”) out of BEYC – a truly unusual feature of the operation – particularly in the contemporary entrepreneurial world. Dana and her family like to “keep under the radar” as far as possible, but retain their local community commitment. Although her family are not BVIslanders or Belongers, which surprises many people, Dana tries to keep in touch with government officials and citizens alike in order for her family and BEYC to be good neighbours. For instance, they support search and rescue operations when VISAR might be too far away. And The Bitter End Yacht Club has adopted the Robinson O’Neal Memorial Primary School, in North Sound, as part of the Ministry of Education and Culture’s Adopt-A-School Programme. ( http://www.virginislandsnewsonline.com/news/bitter-end-yacht-club-adopts-robinson-o%E2%80%99neal-primary ) Running BEYC is not easy, but it is part of the Hokin family’s life work, and Dana wouldn’t change a bit of it. No doubt the fifth and succeeding generations of her family will feel the same way.   Draft of July 8th of interview of June 28th, 2011

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Rebuilding Paradise: The Bitter End Yacht Club’s Inspiring Comeback

By: Shannon Sinnard Destinations

Nestled at the northeastern tip of Virgin Gorda in the British Virgin Islands, the Bitter End Yacht Club has long been a premier maritime destination for sailors. For years, this iconic resort has drawn seafarers from around the globe, offering a serene escape amidst the sparkling waters of the Caribbean.

While the term “bitter end” often refers to the final part of a rope or chain, the phrase can also signify reaching the farthest point or the end destination of a long or difficult journey. The founders of the Bitter End Yacht Club chose this name to reflect both its geographical location and the spirit of adventure and perseverance inherent to sailors. For those who navigate to this end-of-the-line point, the BEYC stands as a haven where their journey culminates in beauty and tranquility. And, for many, it has long stood as a cherished traditional stop when exploring the waters of the BVI.

A Legendary Past, a Devastating Blow

In more recent years, the Bitter End’s name has embodied not only a physical destination but also a symbolic one. The iconic BEYC experienced a devastating blow in September 2017 when Hurricane Irma, one of the most powerful Atlantic hurricanes in history, wreaked havoc on the Caribbean, leaving the Bitter End Yacht Club in ruins. The devastation was profound, with buildings flattened, boats destroyed, and the once-thriving resort reduced to rubble.

While many Bitter End enthusiasts were devastated to hear of the destruction Hurricane Irma left in her wake, the iconic Bitter End Yacht Club kept its loyal fans updated via its website , detailing both the damage and community efforts to rebuild this beloved BVI institution.

Rising from the Ashes

Having now been rebuilt and risen from the devastation of Hurricane Irma, the Bitter End’s name resonates even more with the idea of enduring and overcoming challenges – much like the sailors who venture to the farthest reaches to get there.

After the storm, the Bitter End Yacht Club faced a long and arduous journey to recovery. But the spirit of resilience and determination among its community never wavered. Fast forward to today, and the Bitter End Yacht Club has not only been rebuilt but has been reimagined, standing as a testament to the power of recovery and the adventurous spirit that made it famous.

A New Era for the Bitter End Yacht Club

The reopening of the Bitter End Yacht Club marks a new chapter in its storied history. The rebuilt resort seamlessly blends the charm and character of its past with modern amenities and environmentally friendly practices. Here’s a glimpse of what visitors can now expect:

State-of-the-Art Marina

The heart of the Bitter End experience, the marina, has been meticulously restored and upgraded, offering deep-water slips that can accommodate yachts up to 200 feet, along with enhanced dockside services. Sailors can enjoy top-notch amenities including electrical hook-ups, fuel, ice, showers, rubbish disposal, and laundry facilities. Additionally, guests have access to the resort’s swimming pool. The BEYC also boasts one of the best deep-water anchorages in the Caribbean, providing many of the same amenities as the docking facilities.

Culinary Delights

Dining at the Bitter End is an experience in itself. The resort’s restaurants feature locally sourced ingredients, celebrating Caribbean flavors with a gourmet twist. Whether it’s a casual beachside meal or an elegant dinner under the stars, the culinary offerings are sure to delight every palate.

Adventure and Exploration

For those with a thirst for adventure, the resort offers a wide range of water sports, including sailing, kiteboarding, windsurfing, and snorkeling. Guests can explore the vibrant coral reefs, embark on a deep-sea fishing expedition, or simply enjoy a leisurely paddle around the bay.

Environmental Stewardship

The Bitter End Yacht Club has embraced sustainability as a core principle in its rebuilding efforts. The resort utilizes renewable energy sources, practices water conservation, and is committed to preserving the natural beauty of the BVI. Initiatives such as coral reef restoration and marine conservation programs are integral to its operations, ensuring that the Bitter End remains a pristine paradise for future generations.

A Bright Future

From its storied past to its recent resurgence, the Bitter End Yacht Club is more than just a return to business; it’s a celebration of resilience, community, and the indomitable spirit of the BVI. As it welcomes back old friends and new, the Bitter End promises to once again be the ultimate retreat for those who seek the thrill of the open sea and the tranquility of an island paradise in one of the most breathtaking locations on earth. 

BRINGING BACK THE BITTER END

AN INSIDE SAILING EDITION WEBINAR • HOSTED BY PETER ISLER

Join Richard and Lauren Hokin as they reminisce about the Bitter End Yacht Club’s past and discuss its exciting reopening as “Bitter End 2.0” after Hurricane Irma.

THE VIRGIN ISLANDS A CRUISING GUIDE

The Cruising Guide to the Virgin Islands is filled with detailed charts of the various anchorages, supported with colorful aerial photography in addition to piloting, anchoring and shoreside information. The Island Connections sections provide valuable telephone, email and website information to make finding island businesses, services and restaurants effortless. Additionally, the guide includes a free, fold-out color 27” x 17” planning chart covering the British and U.S. Virgin Islands. 

THE VIRGIN ISLANDS WATERPROOF CHART

Printed on two sides this new chart includes the U.S. & B.V.I. from St. Thomas to Anegada, including anchorage and mooring locations as well as GPS coordinates, sailing routes and distances between waypoints. Excellent for the cockpit and attractive enough to hang on the wall when you get home.

This planning chart is a duplicate of the one you receive in the guide with the exception of being waterproof.

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The sea beckons. Adventure calls. Bitter End is back.

For over half a century, Bitter End Yacht Club has been world-renowned for its sense of adventure, love of the water, appreciation for nature, and dedication to friends and family.

Our island outpost was destroyed by Hurricane Irma in 2017, but no storm could extinguish the Bitter End spirit. Supported by a tight-knit community spread across the globe, we salvaged everything we could to build back Bitter End better than ever. We are excited to share our newly imagined nautical village with you. 

We’ve got several exceptional drinking and dining venues that still harness the same spirit expected of the North Sound’s oldest watering hole. Enjoy hyper-local Caribbean flavors in the heart of our village while overlooking the best views in the BVI.

All of our wares are custom-made by us (and a selection of top-notch pals) to be enjoyed by anyone who carries a love for the sea in their veins.  We hope you reach for our provisions whenever you’re ashore or at sea anywhere in the world.

Bitter End would not be Bitter End without watersports. At Bitter End, you can master diving, sailing, windsurfing, or kiteboarding with help from the Bitter End Crew. Or just take a Whaler out for snorkeling and beach combing. 

SLEEP OVER THE WATER

You can’t get closer to the sea than when sleeping in our new Marina Lofts. Inspired by vintage sail lofts, you can step off your swim ladder right into the Caribbean Sea. Experience the BVI’s only over-the-water bungalows—a magical maritime escape.

BOOK YOUR LOFT

"The place to stay" in "the most beautiful place on earth."

Travel + Leisure

OUR ALL-NEW MARINA

Built by sailors for sailors, our state-of-the-art marina and mooring field is second to none in the Caribbean. Plus, the Quarterdeck Club refit has resulted in a one-of-a-kind, open-air locale perfect for rum punches, sunset views and celebrations of all stripes.

Fair Winds and Following Feeds

The easiest way to get your fill of salty people messin’ around on boats in the most beautiful place on Earth.

bitter_end_yacht_club

Marine News from the Great Lakes

Bitter end yacht club introduces new general manager to lead reopening, global industry leader to steer bitter end’s comeback.

Published: Friday, November 22, 2019

The Bitter End Yacht Club is delighted to announce the appointment of Patrick Vincent Brizio to the role of General Manager and Owner’s Representative. Patrick will lead the iconic resort’s historic comeback following the complete devastation of Bitter End in 2017’s Hurricane Irma. Hailing from Cumbria in the United Kingdom, Mr. Brizio brings to the table over 30 years of experience in the global hospitality sector, as well as construction & development expertise in the Caribbean, Europe, Middle East and Asia. His proven track record with pre & post-openings, new construction build, and renovation projects make him uniquely qualified to guide Bitter End’s comeback anticipated to commence in 2020.

An accomplished and respected international hotelier with extensive experience in General Management and Project Development, Patrick has held executive positions with Soneva Resorts, Residences and Spas in the Maldives and Asia, as well as St. Lucia’s Sun Swept Resorts and Spas, and Lyford Cay Club in the Bahamas. He was also instrumental in property acquisitions for fund manager Jupiter Adria in conjunction with numerous resort, residential and marina developments in Croatia. In addition, he was the General Manager of the St. Lucia’s Bel Jou Hotel and Discovery Marigot Bay Marina Resort, and Managing Director of the prestigious Frégate Island Private Resort in the Seychelles.

Bitter End Yacht Club Managing Owner Richard Hokin observed that “Patrick has an incredibly strong background working with unique and remote properties that feature resort, waterfront and marina divisions, making him ideally suited to lead the resurgence of Bitter End 2.0.” Richard added, “His understanding of the marine sector is unparalleled in the hospitality industry.” Before entering the hotel and construction and development industry, Mr. Brizio served in the Royal Navy for 14 years, as a director of marine engineering and shipbuilding for the Ministry of Defense properties and naval bases.

Patrick already feels at home at Bitter End, stating that “Bitter End is one of the most unique yachting, resort, and watersports destinations around the world. The Club’s North Sound location is unmatched in the Caribbean and our renaissance will be championed by our loyal, global community of visiting yachtsmen and yachtswomen, watersports enthusiasts and luxury travelers. I look forward to working with the Hokin family and the management team to usher in a new era for Bitter End.”

Bitter End Yacht Club is gearing up for a 2020 phased reopening led by its marina and mooring field and an expansive beach-fringed shoreline with Bitter End’s legendary watersports activities. Bitter End's shoreside amenities will include a one-of-a-kind beach bar and the reimagination of Bitter End’s landmark waterfront Clubhouse restaurant featuring two distinctive dining venues and expansive outdoor seating. Shoppers will find Bitter End’s iconic and fashionable Reeftique as well as a new General Store dedicated to satisfying visiting yachties’ hunger and thirst. “Just preparing our 64-acres and mile of shoreline for the rebuilding phase has been an enormous undertaking,” noted Mr. Hokin. “Our family is thrilled to have Patrick at the helm of this exciting new chapter in Bitter End’s 50-year history.”

About Bitter End Yacht Club Bitter End Yacht Club is a family-owned island outpost known for its historical charm and is accessible only by sea, attracting travelers and yachting enthusiasts from around the globe for nearly 50 years. Located on the protected waters of North Sound on the perennially top-ranked Caribbean island of Virgin Gorda in the British Virgin Islands, the quintessential destination is a sailing and watersports mecca, thanks to its near-perfect year-round sailing conditions, eternal sunshine and crystal-blue waters. Known for its casual, communal atmosphere and robust activity programs, Bitter End is a favorite destination for couples, families and groups, many of whom return year-after-year.

Laid low in 2017’s Hurricane Irma, the iconic resort is poised for a historic reopening in 2020.

For more information email: [email protected] .

tags: Employment News , South Coast , Yacht Club

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Bitter End Yacht Club 2.0 – Back and Better Than Ever!

The Bitter End Yacht Club has made a triumphant return after being devastated by Hurricane Irma in 2017. With the reopening of this iconic sailing center in the British Virgin Islands, sailors visiting Virgin Gorda’s North Sound can once again experience the charm and excitement that the Bitter End is known for.

Under new ownership, Bitter End 2.0 offers all the beloved attractions of the original, including bars, restaurants, and a watercraft center, along with some exciting new additions.

From the new marina to the Village Plaza , where you can enjoy alfresco dining and various water sports activities, the Bitter End is back and better than ever.

Whether you’re sailing down North Sound or relaxing in the Marina Loft apartments, the Bitter End promises to deliver unforgettable memories and adventures for sailors from all over the world.

The Bitter End is Back

For almost half a century the Bitter End Yacht Club has been the best-known and best-loved sailing center in the BVI and now the Bitter End Yacht Club is again welcoming bareboat and crewed yacht charters visiting Virgin Gorda’s North Sound.

If you’re not familiar with the Bitter End, you have a treat in store. Bitter End 2.0, as owner Lauren Hokin describes it, has all the attractions of the original plus quite a few more.

Bitter End 2.0 Attractions

The reopening of the Bitter End Yacht Club brought with it a host of new attractions and amenities. Bitter End 2.0, as it is affectionately known, aims to retain the charm and relaxed vibe of the original club while offering enhanced experiences for its guests.

Bars and Restaurants

One of the highlights of the Bitter End Yacht Club has always been its bars and restaurants, and Bitter End 2.0 is no exception. The club now features new and improved dining options , offering a variety of cuisines to cater to every palate.

Whether you’re in the mood for a casual snack or a high-end culinary experience, you’ll find a dining venue that suits your preferences.

Watercraft Center

For those who enjoy water sports and activities, the watercraft center at the Bitter End Yacht Club is a must-visit.

With a fleet of kayaks, paddleboards, kiteboards, and dinghies, you’ll have plenty of options to choose from for your aquatic adventures . Whether you’re a seasoned water sports enthusiast or a beginner looking to try something new, the watercraft center has something for everyone.

New Guises and Same Relaxed Vibe

While the Bitter End Yacht Club has undergone significant renovations and improvements, it has managed to retain its relaxed and laid-back atmosphere. The familiar charm of the club can still be felt, but now in a refreshed and revitalized setting.

Bitter End 2.0 offers a unique blend of old and new, giving guests the best of both worlds.

New Facilities and Amenities

The reopening of the Bitter End Yacht Club has brought forth a range of new facilities and amenities to enhance the guest experience. From a new marina and moorings to beachfront bungalows and a watersports center, there is something for everyone to enjoy.

New Marina and Moorings

Boaters and sailors will be pleased to know that the Bitter End Yacht Club now boasts a new marina and moorings. The marina offers docking and mooring options for boats of various sizes.

There are also 70 moorings available , with up to 15 of them reservable in advance. The remaining moorings are on a first-come, first-served basis, allowing sailors to have the flexibility they need while exploring the beautiful waters of the British Virgin Islands.

Quarterdeck Building

Upon arrival at the Bitter End Yacht Club, guests will check in at the new Quarterdeck building. This serves as the central hub for various activities and amenities offered by the club.

From there, guests can easily access the different areas of the club and begin their adventure.

Village Plaza and Clubhouse Restaurant

The Village Plaza is a new addition to the Bitter End Yacht Club, offering a charming space for guests to enjoy alfresco dining.

The Clubhouse restaurant, located within the Village Plaza, serves delicious meals that cater to a variety of tastes. Whether you’re in the mood for a casual lunch or a romantic dinner, the Clubhouse restaurant has you covered.

Reeftique Boutique

If you’re in need of beach clothing, swimwear, or unique souvenirs, look no further than the Reeftique Boutique.

This charming boutique offers a curated selection of items that are perfect for your beach getaway. From trendy swimsuits to stylish accessories, you’re sure to find something that catches your eye.

The Market Provisioning Shop

The Market provisioning shop is a one-stop destination for all your grocery and provisioning needs. Stocked with a wide range of products, including fresh produce, fine wines, and spirits, the Market has everything you need to prepare for your sailing adventure.

Additionally, you’ll find the renowned fresh bread and pastries from Winston’s Bakery, a favorite among Bitter End regulars.

Winning-And-or-Dining Venues

Bitter End 2.0 boasts five wining-and-or-dining venues, each offering a unique culinary experience. From casual snacks to high-end cuisine, there is something for every palate.

Guests can choose from a variety of dining options, ensuring that their taste buds are satisfied throughout their stay at the Bitter End Yacht Club.

Marina Loft Apartments

For those looking for a unique and luxurious accommodation experience, the Marina Loft apartments are the perfect choice. These over-water accommodations offer breathtaking views and direct access to the water.

Imagine stepping out of your apartment and onto a paddleboard or kayak, ready to explore the crystal-clear waters of the British Virgin Islands. The Marina Loft apartments are the first of their kind in the BVI, providing a truly unparalleled experience.

Beachfront Bungalows

If you prefer to be closer to the beach, the beachfront bungalows at the Bitter End Yacht Club are an excellent option.

These spacious and beautifully designed bungalows offer direct beach access and stunning views of the surrounding landscape. Whether you’re looking to soak up the sun or take a leisurely stroll along the shore, the beachfront bungalows provide the perfect setting for relaxation and rejuvenation.

North Sound as a Sailing Destination

The North Sound has always been a sought-after destination for sailors, and with the reopening of the Bitter End Yacht Club, it has become even more attractive. The North Sound serves as a perfect jumping-off point for charter sailors and offers excellent sailing opportunities, including a route to the beautiful island of Anegada.

The North Sound , with its calm waters and well-protected anchorages, is an ideal jumping-off point for charter sailors.

It provides a safe and reliable starting point for exploring the surrounding islands and offers easy access to popular sailing destinations in the British Virgin Islands. Whether you’re a seasoned sailor or a beginner, the North Sound is a great place to embark on your sailing adventure.

Sailing to Anegada

One of the highlights of sailing in the British Virgin Islands is the opportunity to visit the stunning island of Anegada. Known for its pristine white sand beaches and abundant marine life, Anegada is a paradise for nature lovers and beach enthusiasts.

With the reopening of the Bitter End Yacht Club, sailors now have an even better reason to explore this beautiful island. The North Sound provides an excellent starting point for a sailing trip to Anegada, offering favorable sailing conditions and breathtaking views along the way.

The reopening of the Bitter End Yacht Club has made the North Sound an even more attractive destination for sailors. With its range of facilities and amenities, the club provides a convenient base for sailors to rest, recharge, and enjoy the beauty of the surrounding area.

Whether you’re looking to dine at one of the club’s restaurants, rent watercraft from the watersports center, or simply relax on the beach, the Bitter End Yacht Club offers something for everyone.

To embark on your next sailing adventure, Virgin Island Sailing offers no-cost services to help you plan and book your dream vacation. From selecting your departure date to choosing the number of passengers, you can customize every aspect of your trip to suit your preferences.

Our Charter Experts can help you get started planning your British Virgin Islands dream vacation… contact us today ! We offer luxury yachts for both bareboat and crewed yacht charters.

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PLEASE READ THESE TERMS AND CONDITIONS (“ Terms ”) CAREFULLY AS THEY CONTAIN IMPORTANT INFORMATION REGARDING YOUR LEGAL RIGHTS, REMEDIES AND OBLIGATIONS AS WELL AS A SECTION GOVERNING THE JURISDICTION AND VENUE OF DISPUTES. THESE TERMS ALSO CONTAIN A LEGALLY BINDING RELEASE, WAIVER OF LIABILITY, AND ASSUMPTION OF RISK. By creating a username, a login, clicking submit, using the services of Charter Experts, LLC d/b/a Virgin Island Sailing® (“ Broker ) or by accessing Broker’s website, you agree that you have read, and acknowledge your acceptance of these Terms. The Terms are subject to change at any time without notice at Broker’s sole discretion. Additionally, any transaction for which you have made payment shall be governed by the form of Terms in effect at the time of such payment notwithstanding any subsequent changes hereto.

If you are obtaining a quote, information, booking travel for and/or securing or procuring a Charter (as that term is defined in Section 1 below) for more than just yourself, all references below to “Charterer” or “you” (and derivations thereof) shall be read to mean you on behalf of yourself and each individual within your group for whom you are obtaining a quote, information, booking travel for and/or securing or procuring Charter.

These Terms shall be read together and construed, to the fullest extent possible, to be in concert with any other agreement by or among Broker and Charterer. To the extent they cannot be so construed, then in the event of any direct conflict between these Terms and any other agreement by or among Broker and Charterer (including but not limited to the agreement executed by Charterer for a Charter Reservation (as that term is defined in Section 1 below), these Terms shall prevail.

• Prepaid Charter Reservations . Typically, Broker negotiates charter rates in advance with the yacht owner or charter company (“ Charter Provider ”) to obtain cost-effective rates, and facilitate reservations and availability for yacht charters, excursions and travel (the “ Charter ”). Broker also provides services to you by facilitating the booking of reservations for consideration and receives a commission from the Charter Provider (the “ Broker Fee ”). The Broker Fee is included in the pre-negotiated Charter rate provided to you, plus taxes and other fees where applicable. You agree that your payment is for the total amount set forth in the applicable Charter agreement (which Charter Provider may refer to as a Charter Contract, Charter Agreement, Booking Terms & Conditions, Instructions and Terms for Accommodations, as well as other derivations) provided to you by Broker (“ Charter Agreement ”). Upon execution of the Charter Agreement and receipt of the applicable deposit, you will have made a reservation for the Charter that authorizes Broker to facilitate the Charter on your behalf (“Charter Reservation”), including making payment arrangements with the Charter Provider. You further agree that Broker is a third-party beneficiary to the Charter Agreement and shall have the right to enforce such agreement to the extent it deems such enforcement necessary or advisable to protect its rights hereunder or under the Charter Agreement.

  Broker retains the Broker Fee as compensation in arranging your Charter Reservation. The Broker Fee varies based on the amount and type of Charter and/or services provided by Broker.  By making a Charter Reservation, you accept and agree to the relevant cancellation and no-show policy of the Charter Provider set forth in the Charter Agreement. Cancellation and no-show policies vary for each Charter. Carefully read the Charter Agreement and additional information provided to you by Broker. It is expressly agreed by Charterer that the Broker Fee is earned at the time the Charter Reservation is made. Late payment, wrong credit card or debit card details, invalid credit or debit cards, or insufficient funds are for your own risk and account, and you will not be entitled to any refund of any prepaid amount unless the Charter Provider expressly agrees otherwise under the Charter Agreement or in some other signed writing.

• Charter Rules and Restrictions . Additional terms and agreements will apply to your Charter Reservation and any purchase or rental of equipment or other items, supplies, provisions and travel you may select. Please read those additional terms carefully. In particular, if you have purchased airfare, please ensure that you read the full terms and conditions of carriage issued by the supplier. You agree to abide by the terms of purchase imposed by any supplier with whom you elect to deal, including but not limited to payment of all amounts when due and compliance with the supplier’s rules and restrictions regarding availability, charges, fares, and use of products and services.
• Payment . All payments must be made by personal check, bank/wire transfer, ACH payment and/or with a major credit card unless otherwise expressly stated. The total price for the Charter Reservation will be billed in U.S. Dollars unless otherwise stated. Some banks and credit card companies impose fees for international transactions. If you are making a reservation from outside of the United States on a US credit card, your bank may convert the payment amount to your local currency and charge you a conversion fee. This means the amount listed on your credit or bank card statement may be in your local currency and therefore a different figure than the amount provided by Broker for the Charter Reservation. In addition, a foreign transaction fee may be assessed if the financial institution that issued your credit card is located outside of the United States. Booking international travel may be considered to be an international transaction by the financial institution or card company. The currency exchange rate and foreign transaction fee is determined solely by your financial institution on the day that it processes the transaction. If you have any questions about these fees or the exchange rate applied to your booking, please contact your financial institution. Broker shall not be liable to you for any such service, conversion, or exchange fee.

  Broker expressly reserves the right to cancel your Charter Reservation if full payment is not timely received as set forth in the Charter Agreement.

• Cancellation and Rescheduling . You may cancel or change your Charter Reservation as set forth in the Charter Agreement by and among you, the Charter Provider and/or Broker. Please note that some Charter Providers do not permit changes to or cancellation of reservations after they are made, or after a certain date, as indicated in the Charter Agreement. You agree to abide by the terms of the Charter Agreement with respect to your Charter Reservation. Broker will not be responsible for reimbursing Charterer for any previously tendered deposits or payments by Charterer and disclaims all liability for the failure of a Charter Provider to refund or return any such funds.
• Credit Card Transactions and Chargebacks . If for any reason, any Charter Provider is unable to provide the Charter, or any part thereof, for which you have contracted, your remedy lies against the Charter Provider, and not against Broker. However, Broker will use reasonable efforts to assist you and Charter Provider in reaching a resolution to a dispute between you and the Charter Provider. In the event that your payment has already been transferred from Broker to Charter Provider or to an escrow account, you agree that you will not seek a chargeback against Broker for such amounts transferred. You further agree to indemnify and hold Broker harmless from and against any liability, loss, damage or expense (including without limitation, reasonable attorneys’ fees) that Broker may incur in connection with chargebacks against Broker or under the Charter Agreement and your performance thereunder. If Broker incurs any costs, including but not limited to attorneys’ fees, to recover any payments charged back by your credit card company or other financial institution, you agree that you will be liable for these costs. If your payment is declined for any reason, you agree to settle any amounts owed to Broker via money order, cashier’s check, personal check or bank/ACH transfer immediately.
• Broker Responsibility . Broker makes arrangements with the Charter Provider. Broker additionally makes additional arrangements with other suppliers for the various components and other services that comprise your Charter (“Charter Suppliers”). Broker is not an agent of these Charter Providers or the Charter Suppliers (and the Charter Providers and Charter Suppliers are not agents of Broker). Broker expressly disclaims any liability for the actions or omissions of the Charter Provider and the Charter Suppliers. The Charter Providers and the Charter Suppliers reserve the right to refuse service to you at their sole discretion. Broker assumes no liability for the acts of the Charter Provider or the Charter Suppliers in refusing service. Broker is not responsible for schedule changes and does not offer compensation for those changes. Broker is not responsible under any circumstances for any injury or damages you may suffer, in connection with sea, air or ground transportation, hotel accommodations, or other travel or excursion services arranged by Broker.

  You understand Broker is not the source or supplier of the Charter or other travel services you requested and acts solely as a broker for the Charter Provider and the Charter Suppliers. You agree that the Charter Provider and Charter Suppliers whose names appear in the information supplied to you are those who are solely responsible for providing the Charter you purchase. You consent to and request the use of the Charter Provider and the Charter Suppliers and agree to not hold Broker responsible should any of them: (i) fail to provide the Charter or travel services you purchased, whether or not such services are listed in the Charter Agreement or otherwise, (ii) fail to comply with any applicable law, or (iii) engage in any negligent act or omission that causes you any sort of injury, damage, delay or inconvenience.

By using Broker’s services, you waive and release any claim against Broker, its affiliated and subsidiary companies, and their respective officers, directors, employees, contractors, and agents, arising out of or in connection with any loss of or damage to property or injury to any person caused by reason of (i) any defect, negligence, or other wrongful act or omission, or any failure of performance of any kind, by any Charter Provider, Charter Suppliers, or any other provider of sea, airline, hotel, ground transportation or any other travel provider connected to or otherwise associated with the Charter, (ii) any claim for inconvenience, loss of enjoyment, mental distress or other similar claim, (iii) any delayed departure, missed connection, substitute accommodation, termination of service or change in fares or rates, and (iv) overbooking, flight or other travel cancellation, lost or misconnected personal property, or any claim arising out of the air transportation portion of your travel, and (v) or any other claim arising out of or otherwise related to the Charter Agreement or services provided by the Charter Provider and the Charter Suppliers.

Excepting only liability that directly arises from the gross negligence or willful misconduct of Broker, you will not hold Broker responsible for any injury, damage or loss you may suffer while on a Charter, whether incurred on the Charter or in connection with any other rental, purchase, excursion or activity, regardless of the relationship of any of the foregoing with the Charter Provider or the Charter Suppliers.

• Your Responsibility . By booking a Charter with Broker, you agree to defend and indemnify and hold harmless Broker, Charter Provider, Charter Suppliers, and each of their respective officers, directors, employees and agents, from and against any and all claims, causes of action, demands, recoveries, losses, damages, fines, penalties or other costs or expenses of any kind or nature, including but not limited to reasonable legal fees, arising out of or in connection with: (i) your breach of these Terms or the documents referenced herein; (ii) your violation of any law or rights of a third party; or (iii) your use of the Broker website.

You will review your Charter Agreement and travel documents for accuracy upon receipt. You understand that it is your responsibility to review the accuracy of all details in the Charter Reservation provided to you, and that you may contact Broker if you have any questions.

You assume full and complete responsibility for checking and verifying any and all passport, visa, vaccination, or other entry requirements of your destination(s), and all conditions regarding health, safety, security, political stability, and labor or civil unrest at such destination(s).

You understand that Broker recommends purchasing travel insurance to cover certain risks inherent in travel such as supplier bankruptcy and the inability to travel due to a medical or personal emergency.

• No Warranties . All Charters, products, services, advice and information is provided on an “as is” and “as available” basis without warranties of any kind, either expressed or implied to the fullest extent permitted under the law, including but not limited to, warranties of title or implied warranties of merchantability, satisfactory quality or fitness for a particular purpose. Without limiting the above, no warranty or guarantee is made (i) regarding the acceptance of any reservation request or Charter Reservation; (ii) regarding the availability of Charters, or any other product and/or services through Broker; (iii) that the use of Broker’s website will be error-free; or (iv) regarding the completeness, accuracy, reliability or quality of any information, content, data, service, advice or merchandise provided by Broker or through Broker’s website.

Broker has no special knowledge regarding the Charter Provider’s or Charter Supplier’s financial condition, unsafe conditions, health hazards, weather hazards, or climate extremes at locations to which you may travel during or otherwise in connection with your Charter.

• Limitation on Liability . In no event shall Broker, Charter Provider, Charter Suppliers, and/or their respective affiliates, or any employees, agents, officers, directors, members or managers of any of the foregoing (“Broker and Charter Releasees”), be liable for any direct, indirect, punitive, incidental, special or consequential damages arising out of, or in any way connected with, your access to, display of or use the Broker’s website, the Charter or services provided to you in connection with the Charter (including, but not limited to, your reliance upon opinions of the Broker), whether based on a theory of negligence, contract, tort, strict liability, consumer protection statutes, or otherwise, and even if Broker and/or any other of the Broker and Charter Releasees have been advised of the possibility of such damages.

If, despite the limitation above, Broker or the Broker and Charter Releasees are found liable for any loss or damage which arises out of or in any way connected with any of the occurrences described above, then Broker, Charter Provider, Charter Supplier and the Broker and Charter Releasees will in no event exceed, in the aggregate, the greater of (a) the Broker Fee, and (b) One-Hundred Dollars (US $100.00).

The foregoing limitation of liability reflects the allocation of risk between the parties. The limitations specified in this section will survive and apply even if any limited remedy specified in these Terms is found to have failed of its essential purpose. The limitations of liability provided in these Terms inure to the benefit of Broker and/or its providers.

The foregoing does not affect any liability which cannot be excluded or limited under applicable law.

• Limitation on Time to File Claims . ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF RELATING TO BROKER’S SERVICES OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.
• Waiver . No waiver by Broker of any term or condition set forth in these Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of the Broker to assert a right or provision under these Terms shall not constitute a waiver of such right or provision.
• Severability . If any provision of these Terms is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms will continue in full force and effect.
• Governing Law and Mandatory Venue . The laws of the State of Florida govern the rights and obligations of the parties to this Agreement and the interpretation, construction and enforceability thereof. You agree that any action or proceeding initiated by Charterer against Broker shall be brought solely in the federal and state courts of Hillsborough County, Florida, and you submit to the jurisdiction of those courts and waive any objections to the exercise of personal jurisdiction over you by those courts. In the event any action or proceeding is initiated by Charterer in a court outside of Hillsborough County, Florida, Charterer agrees to pay Broker’s costs and reasonable attorneys’ fees associated with defending such action or proceeding and waives any and all defenses to the transfer of said action or proceeding, whether jurisdictional or otherwise, to a federal or state court in Hillsborough County, Florida.

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BVI’s Bitter End Yacht Club Reopening in October 

The relaunched Bitter End Yacht Club is reopening for the season in October, Caribbean Journal has learned. 

The legendary British Virgin Islands resort, which is back after a large-scale reconstruction project following Hurricane Irma, is reopening for the 2022-2023 season on Oct. 18.

The property closed for a two-month hiatus earlier this month. 

“We’d once again like to thank the friends, families, travel colleagues, and kindred spirits who helped us make this year a truly memorable experience,” the property said in a statement. 

The resort’s accommodations offering will include several of its popular Marina Lofts, the only overwater units in the British Virgin Islands. 

The property has another 10 overwater units currently in development. 

For more, visit the Bitter End Yacht Club. 

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A Maritime Island Outpost Like No Other

Bitter End Yacht Club is a family-owned island outpost known for its rich 50-year history and remote location, attracting travelers and yachting enthusiasts from around the globe for over 50 years. Located on the protected waters of North Sound on the perennially top ranked Caribbean Island of Virgin Gorda in the British Virgin Islands, the quintessential destination is a sailing and watersports mecca, thanks to its near perfect year-round sailing conditions, eternal sunshine, and crystal-blue waters. Known for its casually elegant communal atmosphere and robust activity programs, Bitter End is a favorite destination for couples, families, and groups, many of whom return year-after-year. Laid low in 2017’s Hurricane Irma, the iconic resort rebounded with a historic reopening in December 2021.

Watersports | Play at Sea Immerse yourself in the Caribbean's premier watersports destination. Sail, kiteboard, windsurf, or try stand-up paddleboarding and kayaking. Visit the Bitter End Watersports Center to choose your favorite vessel and set out to explore the crystal-clear waters. Whether you're a beginner or an experienced sailor, their skilled crew will enhance your skills and provide an exceptional experience. Group activities and private lessons are available.

Marina Lofts | Cantilevered over the Caribbean Sea Experience Bitter End’s Marina Lofts, cantilevered over the water's edge. These sustainable bungalows offer simple yet elegant interiors, allowing you to immerse yourself in the sights and sounds of the sea. Relax on your private dock, admire the North Sound, and enjoy convenient access to the beach bar, restaurants, shopping, and watersports activities.

The Clubhouse | West Indies Heritage meets World-Class Hospitality Established in 1969, Bitter End’s Clubhouse has been a sought-after destination for seafarers for over 50 years. The open-air dining room is a stunning blend of tropical and nautical elements surrounded by seaside seating. Join visitors from around the globe and enjoy breathtaking views of the North Sound as you experience our sea-to-table menu, which features fresh-catch seafood and locally sourced produce from Virgin Islands farms. The Clubhouse serves breakfast, lunch, and dinner daily. Reservations are highly recommended.

The Buoy Room | A Salty Sailor’s Haven Head straight from the docks to The Buoy Room at Bitter End Yacht Club to relive the day’s adventures. A quintessential après sail watering hole, The Buoy Room serves casual fare inspired by Caribbean flavors and designed to share with your whole crew. Choose from stone fired pizzas, fresh-caught fish tacos, farm-to-fork salads designed to pair with artisan cocktails and a selection of rums from across the globe. Reservations suggested.

Reef Sampler: The Caribbean’s Coolest Beach Bar Step aboard the iconic Reef Sampler, a boat-turned-bar with a captivating story. This beach hangout, constructed from a salvaged hull, offers a unique setting to enjoy curated Caribbean cocktails and light bites. Take a seat inside the hull and soak up the lively atmosphere of Marina Beach and the comings and goings of North Sound. Come as you are.

Reeftique | Seaworthy Goods + Curated Collections Discover the charm of Reeftique, a seaside shop with a curated collection of fashion, accessories, and gifts. Embrace the spirit of Bitter End Yacht Club with our line of lifestyle basics, Bitter End Provisions, featuring our iconic cleat. Whether you seek unique global finds or Bitter End's exclusive merchandise, Reeftique has something for everyone.

The Market at Bitter End | Local Goods + Global Spirit Provision your galley with ease at The Market. Stocked with fresh produce, baked goods, fine wines, and spirits, it caters to the needs of yachts heading in any direction. Find everything you need for a day trip or an extended voyage, including water, ice, paper goods, and kitchen essentials. Explore our selection of wines, spirits, and cocktail mixers—the perfect complement to your Caribbean experience.

The Quarterdeck Marina| Built by Boaters, For Boaters Bitter End’s state-of-the-art marina provides boaters with an exceptional homeport in the Caribbean. Relax or celebrate in our open-air marina building and mariners lounge, where you can witness the vibrant activity of the North Sound. Bitter End YC’s marina crew is second to none in the Caribbean. Our knowledgeable staff will ensure you have the best boating experience, both onshore and off.

Experience Bitter End Yacht Club for an unparalleled maritime adventure, where guests feel like family

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Bitter End Yacht Club Helps Rebuild the BVI

• By Kim Kavin
• Updated: May 12, 2021

Thirty-six hours after hurricane Irma smashed into the BVI in late 2019, Lauren Hokin was standing on the property that used to be instantly recognizable as the Bitter End Yacht Club on Virgin Gorda. She was with her father, both of them part of the family that had owned and built up the property for about 50 years.

“The place was just decimated,” she says. “We were used to storms, but this was orders of magnitude worse.”

It took a full year just to clean up what used to be about 70 buildings on 65 acres, with all the debris needing to be burned or sent off by barge. Then, it was time to think about how to rebuild—which was going to take even longer.

Meanwhile, fans of the Bitter End Yacht Club wanted to help. The family created Bitter End Provisions, a line of “seaworthy goods for salty people,” with $1 from every sale going to the Bitter End Foundation. The money supports the broader BVI community as well as the marine environment.

All the items for sale harness the spirit of the original Bitter End Yacht Club, which is what Hokin says the family is trying to do with the reconstruction as well. The marina is there now, and phase one of rebuilding along the waterfront is expected to be done soon, with the property reopening in early November.

To start, there will be a new marina building with a sunset-view lounge on the second floor; a multiconcept restaurant; a formal dining room; a pizza-and-wine bar; and a sports pub with foosball and a pool table. There also will be a market with prepared foods, groceries, beer and wine, as well as a shop with Bitter End Provisions products and more.

“All of these buildings are in a pedestrian plaza,” Hokin says. “We have gotten rid of—as much as possible—vehicular traffic. There won’t be any golf carts by the water. It will all be pedestrian. Having a meal when a golf cart drives by as you’re enjoying a sunset—that’s not ideal.”

From the wreckage, the team also was able to salvage some of the original building beams, ship lanterns, signs and other meaningful items.

“We can put it out on display in the redeveloped property. It can help to tell the story and contribute to the character of the place,” she says. “The last thing we want to do is plunk down a brand-spanking-new, inauthentic, shiny bunch of buildings.”

Check out the new gear: bitterendprovisions.com

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Introducing Bitter End's Beach Bungalows

From the family:

Dear Friends of Bitter End,

It’s hard to believe yet another Bitter End season lies just beyond the horizon, and with it comes anticipation and appreciation for all those who make Bitter End the unique and magical place it is. It’s been really gratifying to watch our guests return again this past season to stroll on our beaches, mess about in our expanded Club Fleet, drink, dine, and shop in the Bitter End Village and marina, and continue to bring life to this place we think of as the heartbeat of North Sound.

This past Spring, we were fortunate to have a bunch of our family together at Bitter End for an unplanned but fantastically fun few days. We were three generations: grandparents, twenty-somethings, tweens, and tot. Everyone was able to seek their kind of adventure (or relaxation), yet there were plenty of spontaneous family gatherings and fun as well!  

Watching the next generation experience this place, which is so special to all of us, brought back a flood of memories. Sitting on the beach as my nieces and daughter splashed about in the sparkling and turquoise Sound, it was impossible not to think back to the long, sun-drenched days we spent immersed in the sea, playing with new friends, hunting for shells, sailing to nowhere in particular, living the dream. Bitter End really is a uniquely wondrous place for kids of all ages.  

It was thrilling to see the property so vibrant and buzzing with activity during our stay. For the past couple of years, the marina has been a hub of activity and the center of our Nautical Village. Now, we’re excited to let you know that we’re expanding our hotel offering with the addition of 10 new boutique accommodations.

By late 2024, we will introduce 4 luxury Beach Bungalows and six additional Marina Lofts, bringing our  hotel offering to 12 rooms. Plans to expand to 18 rooms are on the horizon.

The Beach Bungalows are nestled on Pelican Beach just north of the Village and boast private water access, unmatched sunset views, and beautiful, beachy décor.

Our new Marina Lofts, cantilevered over the sea, reflect a nautical vibe coupled with modern comforts and amenities. These rooms have private docks overlooking Bitter End’s anchorage as well as breathtaking views of North Sound and the setting sun.

Looking further beyond the horizon, we are planning for a luxury spa, pool, additional retail amenities, an expanded yacht club concept, and a limited residential offering. We have a lot of great things ahead!

While we continue to invest in our property, we believe that it’s equally important to invest in our community and surroundings. We have done so via The Bitter End Foundation, our US-based 501(c)(3). The Foundation supports projects and causes in and around the BVI, especially those that encourage good stewardship of marine ecosystems and address the unique needs of communities whose livelihoods depend upon the sea. To our global family and friends, we are grateful for your continued support.

A heartfelt Bravo Zulu to the Bitter End Crew for delivering a warm, safe, and vibrant guest experience. Our shared passion for the sea is a huge part of what makes this such a special place. To our guests, fans, and friends near and far, we look forward to seeing you again soon! There’s a whole lot of fun awaiting you at BEYC!

Wishing you fair winds and following seas,

Lauren Hokin & The Bitter End Crew

bitter end yacht club new years eve 2023

Gem of the city: The original Cape Coral Yacht Club soon gone, but what of its legacy?

The original Cape Coral Yacht Club ballroom will soon join the ranks of former icons of the city's history – the Cape Coral Gardens, the original Gulf American Corporation, and the Waltzing Waters – as the area forges a new future.

"You ain't seen nothing yet," said Leonard Rosen, Cape Coral founder and then president of the Gulf American Land Corporation during the opening ceremony of the Yacht Club in 1962.

The Yacht Club and its developments signaled the true start of the city as we know it today, with its demise creating a hard-fought chasm within the community.

Janel Trull, the current executive director of Cape Coral Museum of History, said it's unfortunate the city has seen fit to tear down the historic building and believes it could have been saved.

"It is discouraging to know that the City Council thought it best to remove one of the last locations in town that was built by the Rosen Brothers, that was built specifically for the community, and are replacing it with something that's less of what the city is and more of a resort-style facility," Trull said.

Trull said she'll miss taking her kids to swim at the pool.

Why a massive change 60 years later?

Hurricane Ian disrupted the city's initial plans to renovate The Yacht Club Community Park , sparking a tug-of-war between traditionalists and the those advocating for progress on the fate of the facilities.

Workers started razing the building in April, after months of waiting for permits. The new Yacht Club will feature a two-story community center, a parking garage, new restaurant, pool, and other amenities.

The estimated cost of the project could be upward of $100 million with no clear date on when construction will start or be completed.

Yacht Club's new designs and plan Take a look at what architects pitch for a redesigned Cape Coral Yacht Club

The Yacht Club demolition begins Cape Coral's premier historic gemstone, The Yacht Club, will be gone by the end of May

Bustling beginning prompted by the Rosen brothers

Starting in the late 1950s, brothers Jack and Leonard Rosen, founders of Gulf Guarantee Land and Title Co., later renamed Gulf American Land Corp., embarked on a journey to turn a then 107-square-mile swamp peninsula into a company town that would eventually evolve into a still-growing city with more than 216,000 residents , according to the U.S. Census.

The first resident moved to the city in 1958, according to documents from The Cape Coral History Museum.

From there, the original Yacht Club opened its doors on June 10, 1962.

The $1 million complex included the iconic ballroom building, a yacht basis, tennis courts, a junior Olympic-sized pool, a fishing pier, and a beach. Architect William Kreidt designed the building with Fort Myers's Edelbut Construction Co., supervising construction.

The Gulf American Land Corporation owned the facility and would sell three-year memberships to the club.

"The very best way to enjoy the yacht club is not to wait for special programs, but to come by yourself, any day or night, perhaps for sunbathing on the beach …. or with a few friends, maybe for bridge – tables will be set up anytime," wrote William Thew, the first director and manager of the club, in the Cape Coral Sun in 1962.

A throwback to an Old Florida gathering place

Trull described the architecture of the original building as midcentury modern with a lot of personality.

She said it was a building akin to those built in the '50s throughout Florida.

"If you look back at some of the really early stuff that the Rosen Brothers put in the city, it follows along those same lines," Trull said. "It is a sought-after type of architecture today because things are not built in that format anymore, and it is very popular in South Florida."

Early residents could enjoy weekly square dances, and background music playing most of the day from outdoor speakers, soaking in the sun by the beach, or sitting by the blue water of the pool, according to the Cape Coral Sun.

Barbecues were frequent and plentiful as residents brought their families alongside an assortment of meats with the club supplying charcoal and pits, coffee, and cold drinks.

The Yacht Club was just a quarter mile from the first eight homes built in the city.

Eventually, a teen center that only allowed youths with a key was constructed.

Cape Coral Yacht Club gave birth to community service

Councilmember Tom Hayden called the Yacht Club the first true destination for the city.

He said because of the burgeoning nature in the early '60s, the facility was the only place that was big enough for events and groups to meet.

"Every single club got its original started at the Yacht Club," Hayden said. "From the oldest clubs: the garden club, the social club; the first churches in the Cape had their first services out there, all the city organizations started out there."

"It truly was the birthplace for how Cape Coral got its start," he added.

The city purchased the Yacht Club from The Gulf American Land Corporation in the mid-1970s for less than $1 million, and the teen club became the first senior center, The Tony Rotino Center, named after a former councilmember, according to documents from The Cape Coral History Museum.

Trull said the Yacht Club experienced so many changes and updates throughout its lifespan to reflect the community's needs.

"I think it did reflect the growth and the need for more facilities like that in the city because it was used on a regular basis by so many people," Trull said.

Former Cape Coral Mayor Joe Mazurkiewicz  previously said  his campaign launched at the Yacht Club, the meetings on whether the city should incorporate took place in the ballroom building, and it served as the site of many more substantial events.

Plans for the park

In 2018, voters approved a $60 million expansion of the city's parks and amenities through the Parks and Recreation General Obligation (GO) Bond. Part of that was intended for the Yacht Club Community Park.

The Cape Coral City Council had originally planned to close and begin work on renovations for the park in  2021 .

But then Hurricane Ian struck the city on Sept. 28, 2022, delaying the project with the council eventually opting to revamp the whole area, with the city pointing toward the  high cost of repairs and being over FEMA's 50% rule  as justification for moving forward with new buildings and amenities.

Longtime residents and former city officials opposed the plans – however, they could not sway the council to change its mind.

The  current plans  include a new two-story community center to replace the ballroom, removing the tennis courts, rearranging the area to accommodate a four-story parking garage, a new restaurant, and a new 14,500-square-foot resort-style pool.

The proposed changes would bring a four-story garage with approximately 685 parking spaces, 15 surface spaces at the main building, 46 boat trailers, and 158 boat slip spaces – totaling 904 parking spaces.

Current parking at the park; including for boats, vehicles, and boat trailers, amounts to 551 total spaces.

The new two-story community center would have 47,000 square feet and include a new ballroom, concession, history room, exterior balcony, storage and meeting space, and a multi-purpose hall.

Cape Coral has already begun the work toward these changes as demolition started in April with the cherished ballroom building coming down last week.

Johnson-Laux Construction, a full-service construction management firm that operates out of Winter Garden, has been contracted to demolish and deconstruct the Yacht Club for $987,716.04.

The firm is also tasked with  preserving a portion  of the old ballroom building, which includes interior ceiling beams, stonework, a fountain, and interior doors.

Hayden said he fought to have a history room dedicated to the old Yacht Club building in the new two-story community center design.

"Things evolve, but I think for early residents of the city, the significance of the yacht club was their life," Hayden said. "We can't necessarily control what

Bitter and sweet for residents and officials alike

Gloria Tate, a former District One councilmember and longtime Cape Coral resident said the loss of the original building deeply saddens her.

"Every fond memory I have is related to that Yacht Club. All of it is part of my life here in Cape Coral."Gloria Tate, longtime Cape Coral resident and businesswoman

Tate was against the city's plans to demolish the main Yacht club building and fought to preserve it as a historic building.

"Every fond memory I have is related to that Yacht Club," Tate said. "All of it is part of my life here in Cape Coral."

One such memory that she will always remember is petitioning to get into a Christmas dance at the teen center.

The year was around 1964, she was not 13 yet but wanted to be involved with the handful of teens in the then-small city.

"I was very happy to be allowed to access the property before I turned 13," Tate said. "It's nothing like it is today."

She said the new Yacht Club will never be what it was for the original pioneers in Cape Coral, but she's hopeful it will become a place for weddings, ceremonies, and "all kinds of life blessings" for the new generation of residents.

"I look forward to that," Tate said.

Though regrettable, Tate said she appreciates the council's effort to transform the area.

"I understand about progress, and I think it's going to be good to just get it started," Tate said. "After all this, let's just get on with it."

Not all residents share the sentiment.

Janis Keim, a Cape Coral resident since 1976 who worked as the Yacht Club manager for many years, said it hurt her heart to hear that the demolition began.

She spoke at council meetings to try to save the Yacht Club and mourns the loss of the community pool.

" Drowning is the leading cause of death of children under the age of 5 in the state of Florida , and we have no community pool in Cape Coral," Keim said.

Bob Lauson, who participated in the effort to save the Yacht club, called the city's plans horrible.

"I lost sleep over this," Lauson said. "I just didn't want that image in my head of that wrecking ball and whatever they are doing over there."

When he was made aware of the city's history five years ago, Lauson bought a '60s-style home in South Cape Coral. He would drive visitors to the Yacht club to witness where the city's history had started.

"I went to a lot of public meetings and events at the Yacht Club Ballroom, and I always thought it was a delight to go there, and my kids swam in the pool," Lauson said.

He hated the way the city switched its reasoning for not moving forward with the initial renovations of the club, from the city touting extensive damage to the facility as the main reason to later saying the deferred maintenance was the issue.

"It just seems to me that we have a council dominated by developers, real estate people," Lauson said. "There's some kind of race to 400,000 people, and I'm just concerned that the quality of life around here is going to go down."

He will miss the beauty of the building and what it represented.

"It just all goes with the narrative of the history of Cape Coral, and how they built that building to attract people to move here, and I think it was to show future property owners that they were really serious and that Cape Coral was going to be a special place," Lauson said.

The future of the park

Lauson said he's concerned that the Yacht Club area will remain empty for years before the city figures out how to pay and begin the construction of the facilities.

"You got to feel really sorry (for the neighborhood) because that's probably going to be an empty lot and an eyesore for years, and then there's going to be some big huge construction project," Lauson said.

Keim worries that the Yacht Club Community Park will eventually be commercialized.

"It just upsets me because I feel like Police and Fire (are) not under the gun to generate revenue like Parks and Rec," Keim said.

District One Councilmember Bill Steinke said the city's plans would enhance the area and provide a better place for more memories for future residents to enjoy.

"The great thing is that it will continue to be the gem (of the city), and it will be better than ever and will accommodate more of our population than ever.Bill Steinke, Cape Coral Councilman, District 1

"The great thing is that it will continue to be the gem (of the city), and it will be better than ever and will accommodate more of our population than ever, and it will provide services to our community members and our organizations – more than the previous facility could," Steinke said.

When the council member was an infant, his family would take him to go swimming in the original pool, with his kids using the facility for swimming throughout the '80s and '90s.

Additionally, he used to play racquetball and tennis there.

As a council member, he will work toward finding a suitable location for pickleball and tennis near the Yacht Club Park.

Steinke said he made many memories, but he's excited for the future of the park.

"You only miss your memories if you give up your memories," Steinke said.

Luis Zambrano is a Watchdog/Cape Coral reporter for The News-Press and the Naples Daily News. You can reach Luis at [email protected]. Follow him on Twitter @Lz2official .