princess yachts lvmh

LVMH Unveiled the M Class Princess Superyachts

By Adrian Prisca

Updated on August 31, 2017

Luxury goods giant LVMH has just unveiled their newest creation for wealthy people: the M Class Princess Superyachts at the London International Boat Show. LVMH has acquired the UK-based yacht builder Princess Yachts back in 2008 and for the premiere of their first yacht of the series, the 32M, the company brought in some of its other brands such as Fendi, De Beers and Moet to demonstrated the glamour of the new range of Princess yachts.

First into production is the 105-ft 32M, truly worthy of the world class LVMH imprimatur, that’s going to have a base price of about $11 million. This long range cruising yacht boasts a huge saloon among other amenities and it will be available with a choice of four or five cabins, including a master suite with a split level bathroom, two or three double bedrooms and a twin room.

At the London International Boat Show the new Princess 32M yacht showcased lavish interior design schemes from fashion houses Fendi and Armani Casa for a haute couture on the high seas feel. LVMH also plans to launch a 40 metre version in 2012 with even more luxurious bells and whistles, like a matching set of Louis Vuitton luggage, for example.

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About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process .

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British luxury yacht builder Princess Yachts manufactures fibreglass yachts ranging from 13 to 40 metres in length. French luxury group LVMH is the parent company of Princess Yachts. The shipyard is headquartered in Plymouth, UK.

History of Princess Yachts

Luxury yacht builder Princess Yachts was founded as Marine Projects (Plymouth) Ltd in 1965, in a region of England known for its seafaring tradition. The first Princess GRP luxury motor yacht, featuring a flybridge, launched in 1974.

In 1995, Princess Yachts formed an alliance with luxury yacht builder Viking Yachts of New Gretna, New Jersey, to market Princess yachts in the U.S. Today, Princess Yachts America (formerly Viking Sport Cruisers) remains a major distributor of Princess Yachts.

Throughout the late 20th century, the size of Princess luxury yacht models continued to grow. In 2001, the luxury yacht builder entered the megayacht market with the launch of the Princess 25 Metre motor yacht. Luxury goods conglomerate LVMH acquired Princess Yachts in 2008.

Notable Princess Yachts

Luxury yacht builder Princess Yachts introduced its M Class superyacht range in 2011, with the launch of the Princess 32M motor yacht.

The shipyard launched its new flagship, the 40.16-metre Princess 40M Solaris , in 2014. Superyacht Solaris features exterior styling by Princess Yachts and Bernard Olenski, Ltd. , and interior design by Mark Berryman .

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Luxury yacht builder Princess Yachts specialises in manufacturing high-quality production and semi-production motor yachts in fibreglass composite.

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Parent item expand the sub menu, willy chavarria lands at maxfield l.a., inside supreme’s first store in china, valentino, pierpaolo piccioli parting ways, lvmh buys luxury yachts brand feadship.

Yacht firm Royal van Lent now under LVMH umbrella.

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PARIS — LVMH Moët Hennessy Louis Vuitton is sailing into new luxury waters and buying a famous Dutch maker of custom megayachts priced at $30 million and up.

The French luxury giant said late Monday it signed an exclusive agreement to acquire Royal van Lent from Egeria, an investment firm based in the Netherlands.

A designer and builder of yachts more than 160 feet in length and sold under the Feadship brand, Royal van Lent has seen worldwide orders for the category grow more than 20 percent annually since 2000, according to LVMH.

Market sources estimate Royal generates annual revenues at north of 100 million euros, or $146 million at current exchange rates, and its production output at about five ships per year.

Financial terms were not disclosed, however an LVMH spokesman pegged the purchase price at 11 times net results — a reasonable multiple for the luxury sector.

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In a statement, LVMH touted an “outstanding growth opportunity that is resistant to economic cycles” and a chance for the group to expand its reach beyond its core business groups: fashion and leather goods; perfumes and cosmetics; watches and jewelry; wines and spirits, and specialty retail.

LVMH said it would leverage its high-end client network and global reach to accelerate the growth of Royal van Lent “while maintaining its unique heritage, exclusive positioning and exceptional craftsmanship.”

Dick van Lent, chief executive officer of Royal van Lent, is to remain at the 160-year-old company. Feadship can boast that 40 percent of its clients are return customers as a game of one-upmanship plays out in the world’s most glamorous ports of call.

Monday’s news suggests LVMH kingpin Bernard Arnault, himself the owner of a monster yacht, is once again in a mood to spend — although still not for fashion.

Last April, LVMH acquired 100 percent of fast-growing Swiss watchmaker Hublot.

France’s second richest man has also been active on various business fronts through separate investment vehicles.

Last June, L Capital 2 FCPR, an investment group sponsored by LVMH and Groupe Arnault, said it acquired more than 70 percent of Princess Yachts International plc from South African entrepreneur Graham Beck.

The same month, Financière Agache Private Equity, part of Groupe Arnault, took a 37 percent stake in Groupe Paprec, France’s leading recycler of plastics and office paper.

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Brand story

• Princess Yachts
• Yacht for sale
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After releasing the very first Princess motor yacht in 1965 – 31-ft Project 31 – Princess Yachts have become a leader of the motor yacht industry. Legendary flybridge models, innovative long-range X Class, sporty V and S Class as well as the newest R Class with outstanding high-performance characteristics – every single Princess yacht represents the ultimate handcrafted luxury on water that provides its owners with best experiences. What makes Princess Yachts stand out from other motor yacht brands? The core of the brand concept is vivid – every Princess yacht owner experiences the exceptionally built yachts with phenomenal level of handcrafted detailing. Perfect maneuverability and handling, beautifully furnished luxurious interiors, durability and comfort – this is what is concealed in every Princess yacht. Located in Plymouth, Great Britain, Princess Yachts’ shipyard has one of the most advanced building infrastructures in the world that enables the construction of high-quality motor yachts implementing on board technologies of the future. Every Princess yacht conceives a perfect balance of style and material that unifies innovations and heritage, creativity and cutting-edge technologies. Being a part of Moët Hennessy Louis Vuitton SA (LVMH), Princess Yachts is a synonym of luxury yachting that has become one of the most influential brands in the world.

Brief history of Princess Yachts Limited

Princess Yachts established as Marine Projects (Plymouth) Ltd to deal with technical maintenance and chartering of Project 31 yacht. Afterwards, the yacht was sold. The company then realized that it was a good chance to grow substantially by selling yachts. Between 1966 and 1969 more than 150 yachts have been successfully built and sold.

After Project 31 success, Princess started to make GRP-formation and released its first Princess 32 that was then showcased during boat show in London. In a decade, more than 1200 yachts have been sold, what made this yacht a true best-seller of all time. Local and foreign agents were hired and the distributor network was.

John Bennett appointed to design two new models to compliment Princess 32.

Princess 37 had had launched during boat show in London, as well as Princess 25 was introduced later that year.

Based on Princess 37 the very first flybridge yachts launched in different variations. In addition, the Lee Mill infrastructure was opened as a mould store, developed by Bernard Olesinski.

Princess 30DS was the first next-generation yacht designed by Bernard Olesinski.

More than 500 yachts sold. This trend started a brand new approach. Its core idea lays in profound salon detailing of every model. This is one of the core brand concepts Princess Yachts still follows.

Premiere of the Princess 45, the all-time design of a motor yacht and the biggest, which was mass produced at that time. More 900 yachts have been sold in 9 years. Princess 45 was replaced by the newest Princess 455.

The very first sport yacht built – Princess 286 R. It was developed for the needs of the Mediterreanean market.

Brand new manufacturing facility «Langage 1» is built with volume 4200 sq. m in Plymouth.

Princess 62 is launched. It was the largest mass-produced motor yacht built in Britain.

First V class sport yachts are built: Princess V39 and Princess V52, which were later established as a base for future yachts.

The very first «Metre» yacht is built – Princess 20 Metre.

New headquarters opened on Newport street. The shipyard acquires Coypool facility (30000 sq.m), also Langage facility is extended to Langage 2 to produce V class yachts. Princess 52 construction started, which were the first yachts to have electronic diesel engines installed.

Princess v65 mass production started, the largest yacht of the range.

Marine Projects renamed to Princess Yachts International plc.

The company celebrates 40 th anniversary, being the world leader in yacht mass-production.

The construction of Princess 95 Motor yacht flagship started.

Princess V class extended to Princess V85, the biggest yacht in the range. Princess 85 Motor Yacht, Princess 50 and Princess V62 also added to the model list.

Princess Yachts is to be the first European yacht manufacturer to acquire ISO14001 certificate as a recognition of achievements in lowering negative impact on nature. 5 new yachts are added to the model range with Princess 72 Motor Yacht and Princess V85-S. Princess climbs 37 points up in Sunday Times HSBC Top track 250 rating.

Princess Yachts presents the very first M class yacht during London Boat Show – Princess 32M, and 3 other boats later that year. Princess acquires ownership of South Yard industrial complex from the Ministry of Defense and funding from the regional development government to increase the growth of the production.

Princess Yachts achieves British standard OHSAS 18001 certificate in security management and health of the employees. Princess Yachts becomes the first major British motor yacht manufacturer to achieve RINA Green Plus (Y) level for every yacht in V class and flybridge range with length under 24 meters.

This year is very important for the shipyard. V39 – the smallest yacht built for the last decade as well as the biggest superyacht every built in history of the shipyard – Princess 40M. The 132-feet superyacht listed as the biggest yacht built in Great Britain with resin-unfused composite hull. Princess V52 prized as «Best sportcruiser 45 ft+». David King founder and CEO of Princess Yachts Ltd awarded with special jury prize «Motor Boat of the Year Awards 2012». Princess V39 awarded in USA as «Best foreign motor yacht 30-40 feet» during AIM Media Marine Group Editor’s Choice Award 2012. In 2012 V57, 56 and Princess V62-S were built reaching the total number of new added yachts in the year to 5.

The release of Princess 52, 82 Motor Yacht and 88 Motor Yacht. The shipyard starts building the first yacht with IPS drive system – Princess V48. The first Princess 40M superyacht is awarded with prestigious World Superyacht Award in nominations «Trideck gliding or semi-displacement motor yacht» and «Best mass produced motor yacht from 24 to 40 m» during 9-th Asia Boating Awards. The other M class yacht – Princess 32M – is awarded with «Best mass produced motor yacht in the range of 30m» during Hurun Report’s Best of the Best Awards. It was also a successful year for V class. V39 was awarded second year in a row as «Best sportcruiser under 45 feet» during Motor Boat Awards. In Japan V52 awarded as «Best foreign large yacht» and «Yacht of the 2012». The company awarded with «Large Company of the Year» during Herald Business Awards 2013 and «Best brand collection» during Helm Singapore Yacht Show.

Princess presents Princess S72, the brand-new S class yacht with sportbridge. The development of the new M class superyacht is in full swing, which will be announced in 2015. Two flybridge yachts awarded: Princess 43 wins in the category «Flybridge yacht under 55 feet» during Motor boat Awards and Princess 56 wins «Best foreign large yacht» during Boat of the year in Japan.

Princess Yachts celebrates its 50 th anniversary since the establishment in 1965. For this occasion, Princess Yachts releases renovated Project 31 – the very first Princess yacht. The yacht was showcased during Cannes Yachting Festival along with the sales start of Princess 35M. S class range updated with Princess S65. Later this year the shipyard launched open versions of Princess V58 and V48. Princess S72 and V48 are awarded during Motor Boat Awards. Princess 40M wins the category «Best semi-custom yacht in the World in the range 25 m+» during Asia Pacific Boating Awards.

The English shipyard launches new Princess 75 Motor Yacht and new M class superyacht – Princess 30M. Princess 49 with IPS engine added to the flybridge range.

In January two Princess yachts – 75 Motor Yacht and V58 – are awarded as «Best Yacht of the Year» during Motor Boat Awards. The shipyard refreshed its sports yacht range with Princess V40, which premiered at boot Düsseldorf in Germany. The brand-new Princess S60 showcased during London Boat Show. Princess 30M superyacht wins «Best semi-custom superyacht in the range from 30 to 33.9 m» during World Superyacht Awards. During Cannes and Southampton yacht festivals Princess 55 and 62 were premiered. In Cannes Princess Yachts presented its first unique client-oriented service – Princess Lifeline SOS-service. 2017 is a record-breaking year for Princess Yachts: the volume of the order book exceeds 1 billion dollars. Today the company is one of the bespoke luxury yachts manufacturer, that builds 20 different models in the range of superyachts, motor flybridge yachts. V class sport yachts and S class sportbridges, R class performance yachts in the range 39 to 132 feet and has a network with more than 50 distributors around the world.

LVMH invests in British yachts business Princess

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Leading the way

Since we launched our first “31-footer” in 1965, Princess Yachts has slowly but surely become the standard for luxury pleasure yachts. From our legendary Flybridge yachts and challenging V-Class sport yachts to our long-distance motor yachts and innovative M-Class super yachts: they undoubtedly belong to the Princess family.

The strength of the brand is the timeless elegance of the design and the excellent quality. The perfect steering and the unparalleled sailing experience. The beautiful interiors and high-quality finish. You know when you are on board a Princess. Everything is just right. From the most advanced shipyards in the world we maintain our reputation based on quality, power and an honest design and construction process. Every Princess forms the perfect combination between style and functionality, tradition and innovation and creativity and high-profile designs.

The Princess brand now stands for the best of the best in luxury motor yachts. As a member of the Moët Hennessy Louis Vuitton (LVMH) family, Princess has become a distinctive brand that is known worldwide.

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The new princess 70 is a perfectly balanced 21-meter flybridge.

The yacht brand of LVMH Group introduces Princess 70, the latest addition to the Flybridge range. It’s a blend of many factors, which make it a balanced yacht with a spacious and proportioned sundeck.

Entering the large range of models of the English boatbuilder, the Princess 70 is the largest in the F family . The exterior lines carry the unmistakable family feeling underlined by the shape of the hull portholes (actually they’re windows). Of course it’s not all about elegance or sleekness: one of the requirements of the project was the chance for flexible and practical living . This, and an efficient cruising capability .

Let’s start from the top

The 26 sqm flybridge features a large U-shaped dining area , served by a wet bar with barbecue. To aft, a sunpad and a forward seating area adjacent to the helm that also converts into a sunbed.

Princess 70 has been designed for enjoyment and efficiency, and should reach 36 knots with two 1400 HP engines

On the foredeck, where the privacy is granted, there is a forward facing sofa and table, as well as a large sun pad . The lower deck boasts 4 cabins , including a full beam master to aft with a dedicated private staircase, a forward VIP guest cabin and 2 twin cabins. Given the size of the yacht, 4 heads were not possible so the third one will serve two cabins. The aforementioned portholes, which in fact can be deemed proper windows, run all around the hull sides and ensure the cabins are bright and well ventilated. To the extreme aft a crew cabin has its own heads.

The variable deadrise of the Flybridge class has so far been a guarantee of enjoyment and efficiency, as the shape provides high lift and low drag , enabling the yacht to achieve lower planing speeds. Princess 70 has been designed following this path, and should reach 36 knots with a couple of MAN V12 1400 HP engines. A fuel capacity of 4,100 liters ensures a pretty long cruising   range , widening the options when leaving the port.

Princess 70 will be officially launched in September at the 2018 Cannes Yachting Festival , where also the sporty V60 should be on display.

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The first official photos of the interior of the princess 43.

Friday 6th December 2013

The Princess 43 is the entry level flybridge motor yacht launched at the Southampton Boat show last September. This boat replaces the legendary Princess 42, which was undoubtedly one of the most successful boats…

Princess yachts and Fendi Casa create a winning combination.

Wednesday 4th December 2013

Leaving the Princess yachts shipyard at Plymouth this week, destined for Hong Kong, was the latest Princess 32M. The M Class Princess yachts have fast developed a reputation for outstanding quality both in…

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Princess Yachts

Princess Yachts is one of the leading motor yacht builders in Europe and one of the largest boat builders in the UK.

• Sector Industrial
• Ownership Minority
• Turnover GBP 308 M (2021)
• Date of acquisition 07/2008

Dedicated team

Felix Hauser

Managing Director DACH region

Tobias Wurm

Senior Associate

Contact information

Princess Yachts International PLC

Newport Street PL1 3QG Plymouth, Devon United Kingdom

Princess Yachts International is one of the leading motor yacht builders in Europe and one of the largest boat builders in the UK, focussed on the mid to large-size yacht market. Founded in 1965, the company today operates as a fully integrated producer across four manufacturing facilities in the Plymouth area and has become one of the most respected names in the marine industry. Sold throughout the world, Princess’ motor yachts have established a strong reputation based on class leading performance and exceptional quality standards.

Brand of distinction

Ever since the launch of Princess’ first 31-footer in 1965, the company has been continuously present in luxury marine cruising with their legendary Flybridge range, thrilling V-Class sports yachts, long-range motor yachts and their latest astonishing M-Class superyachts. The strength of the Princess brand rests on pillars such as quality, strength and integrity of design and build which result in its timeless elegance, impeccable and luxurious interiors and immaculate finish. As a brand of distinction around the world, Princess Yachts became part of the Moët Hennessy Louis Vuitton (LVMH) family in May 2008.

New range M Class yachts

In 2011, a new range of technically advanced, long range, cruising yachts stamped the Princess mark firmly on the market for craft over 100 feet.

Gracious design beliefs

Deep V hulls, clean flowing lines and fine proportions provide Princess Yachts with their required grace, pleasure to drive and ease-of-living aboard. At the helm, accurate and responsive wheel and throttle controls are mounted within comfortable reach in combination with clear and logical instrumentation for comfortable high-speed cruising. Above and below deck, the interiors are designed and manufactured with the finest natural materials such as Princess’ bespoke hand-crafted timber furniture.

Consortium of investors

In May 2008, Cobepa acquired 22% of the Princess Yachts International share capital. Cobepa invested alongside a consortium of investors which included amongst others L Catterton, LVMH and Groupe Arnault.

Related news

14.02.2023 / Portfolio news

KPS Capital Partners to acquire controlling ownership of Princess Yachts

Cobepa will remain a minority shareholder and continue to support Princess Yachts after the transaction.

#PORTFOLIO #PRINCESSYACHTS #DIVESTMENT

31.08.2012 / Portfolio news

Unveiling the debut Princess 40M, Imperial Princess

The new 40M, which is the largest yacht the company has built to date, offers accommodation for up to 12 guests, with well-appointed cabins for up to 8 crew members and the largest internal volume in her class.

#princess #yachts

31.10.2011 / Portfolio news

Full steam ahead for new superyacht facility

Princess Yachts International has won financial backing from the government's Regional Growth Fund for a major investment in Plymouth's Devonport dockyard. Plans to create a world leading boat building facility at the company's South Yard site were approved by City Council last year, following which the company sought a government contribution to help secure approval for this major investment from its French parent company.

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US fund KPS Capital sails in for luxury yacht firm

The biggest builder of luxury yachts in Britain is on the verge of being bought by a US private equity firm.

Princess Yachts, based in Plymouth, is being sold to KPS Capital Partners, a New York fund which focuses on manufacturing.

A deal could be confirmed later this week, according to Sky News, which first reported the talks.

Princess has been owned since 2008 by L Catterton, a private equity firm that is backed by Bernard Arnault, the multibillionaire behind the LVMH luxury goods empire. It is more focused on consumer goods and, among others, it has backed Cazoo, the online car dealer, and Ole & Steen bakeries.

KPS is the former owner of Taylormade, the golf brand, which it bought from Adidas in 2017 and sold four years later. Among its investments is Life Fitness, the maker of exercise bikes and treadmills.

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Princess was founded in 1965 and turns over an estimated £300 million a year. Its boats have become a status symbol for the world’s super-rich, although it has still faced financial struggles in recent years.

It employs about 3,200 people at its boatyards in Plymouth, where it builds 200 or so yachts a year. Its smaller yachts start at less than £1 million, but the largest, most luxurious boats fetch upwards of £10 million. L Catterton put it up for sale last year.

Neither Princess nor KPS responded to requests for comment.

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Review: Princess 75 Motor Yacht

The all-new Princess 75 Motor Yacht is a trendsetter that will influence future models.

The world-wide launch for this star of the Princess lineup was at the London Boat Show earlier this year, and her first in-water display was in Asia at the Singapore Yacht Show in April.

Princess has long staked their reputation on the seaworthiness of their designs. Now, the dynamic new styling of the Princess 75 makes a good product even more elegant, and offers increased cruising efficiency. The modified deep-V hull is both efficient and stable, and allows the yacht to plane at lower speeds. The yacht comes with a choice of three different engines, and can reach speeds of up to 36 knots with twin MAN V12 1800hp engines.

The elegant exterior artfully conceals a voluminous interior, where natural light flows into the main saloon, creating an informal, calm, and relaxed atmosphere. The extended window lines, in conjunction with the unique full-height window on the port side, make this area a spectacular free standing dining space. Comfortable sofa seating is paired with a full entertainment centre featuring a 50-inch LED television, DVD player, and MP3 system with clear and crisp surround sound.

A very special custom feature in the saloon of the first Princess 75 Motor Yacht is a bespoke humidor cabinet, and a bar box designed by Linley – Princess believe that they have found “a great synergy in Linley’s sophisticated skills, craftsmanship and design, particularly their unparalleled expertise in marquetry, and selection and hand dying of veneers.” The Linley for Princess Bar Box opens to reveal an immaculately designed interior stocked with Linley Trafalgar crystal and bar accessories.

The VIP accommodation is forward, on the lower deck, with all of the three guest cabins sporting their own en suites. The guest cabins can be configured either as doubles or with twin beds –  simply by pressing a button. The rooms also include specialist storage lockers, wardrobes, and stylish bedside tables.

To date, six Princess 75 motor yachts have been delivered, are in build, or on order, with a number of the units being from the original layouts presented by Princess. The company has produced a large yacht that is fast and fuel-efficient, giving a comfortable ride at high speeds up to 36 knots dependent upon the engine configuration. This package brings with it confidence on long cruises – and the fuel capacity of 1,300 gallons provides a good range. Collectively, this means a mix of performance and cruising ability that few, if any, in its class can match.

Taking the Princess 75 Motor Yacht as a whole, it is difficult to find a fault. The policy of listening to feedback from owners – coupled with attention to detail and rigorous quality control, and the production of so much of every yacht in-house – is certainly paying dividends. The 75 provides Princess with a cruising platform that meets most, if not all, the needs of a buyer, and sets a much-raised bar for future models from this UK manufacturer.

Specifications

LOA 24.25m (79ft 7in)

Beam 5.76m (18ft 11in)

Draft 1.76m (5ft 8in)

Displacement 47,700kg (105,160lbs)

Max Speed 33 – 34kts (Twin Caterpillar C32 A) 36kts (Twin MAN V12 1800)

Cruising Speed 31 – 32kts (Twin Caterpillar C32 A) 34kts (Twin MAN V12 1800)

Engines Twin Caterpillar C32 A / Twin MAN V12 1800

Fuel Capacity 6,000L / 1,585 USG

Water Capacity 1,350L Builder: Princess Yachts

This article was first published in Yacht Style. Look out for Princess Yachts at the upcoming SINGAPORE RENDEZVOUS .

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New Princess Yachts For Sale

Princess Yachts is a leading boat manufacturer of express cruiser and flybridge models between 40 and 95 feet. The Princess shipyard is based in Plymouth, England, and they make five model ranges, all of which are in high demand, so much so that new Princess yacht inventory tends to be scarce. However, when you work with SI Yachts, you do also have the option of ordering and customizing your very own Princess boat. SI Yachts, serving New York and New Jersey, is one of the largest and most successful Princess yacht dealers in North America and has even been named Princess dealer of the year. Our team is factory-trained and knowledgeable about all of the Princess models and the options for each one. We can also take your existing boat in trade toward the purchase of a new Princess yacht for sale or sell it for you on the brokerage market.

Princess Yachts is best known for their luxury flybridge models that range from 45 to 65 feet, which are consistently their best-selling boats. The Princess F-Class models can be easily managed by the owner, making them a great option for light to moderate cruising. The range includes the F65, F55, F50, and F45. The F65 is the newest model.

Sleek and powerful, the Princess S-Class models are distinctively captivating. The Princess sport bridge models range from 62 to 80 feet and offer extensive cockpits and garages along with spacious interiors. Enjoy the sun on your face while driving from the sport bridge or while relaxing in the over-sized bow's lounge area. The flagship S80 is among the newest Princess models available today.

Express yachts have always been a popular choice among cruising enthusiasts, and the Princess V-Class series sets the standard. Sleek lines, powerful engines, a generous aft cockpit, and luxurious interiors are the hallmarks of the V-series. The electrically controlled sunroof is massive, and when opened, it lets in the light or opens up the view of the night sky. With large windows lining the salon and the aft door open, a V-Class yacht allows you to enjoy the comforts of being inside coupled with the fun of the outdoors. The V50 is one of the most recent models to be unveiled.

The Princess X95 has opened a new chapter and model series for this luxury yacht builder. The Princess X95 is also called a "super flybridge," describing the extra-long bridge deck that is equivalent to the same size as the main deck. The super flybridge features a fully enclosed skybridge lounge as well as the traditional outdoor socializing areas. The newest model in the range, the X80, is equally as equipped as its larger sibling and can reach speeds of more than 30 knots.

The Princess Y-Class models are larger open flybridge yachts, similar to the F-Class, but they range from 72 to 95 feet. These Princess motor yachts feature creative interior accommodations and a keen attention to detail throughout every space, and there's room for up to ten guests depending on the model, so everyone can enjoy their time on board. The flagship Y95 can reach speeds up to 24 knots!

QUICK FACTS

• Type Of Boat: Motor Yachts & Flybridge Yachts
• Founded: 1965
• Founded By: Cliff Viney, David King, and Brian Phillips
• President: Will Green (CEO)
• Location: Plymouth, England
• Model Ranges: X-class, Y-class, F-class, S-class, & V-class
• Biggest Model: Y95
• Smallest Model: V40
• Boats Produced Each Year: Between 230 - 300
• First Princess Model Ever Produced: Princess 32

HISTORICAL Princess Yachts MODELS

About princess yachts.

WHAT MAKES PRINCESS YACHTS SO DESIRABLE?

Every Princess boat model built today is designed by the most experienced architects in the industry to be the best that it possibly can be. The materials are sourced from the very best manufacturers, and only the most powerful, efficient propulsion methods are chosen. One only needs to look at recent awards that Princess Yachts has been the recipient of to understand their dedication to the satisfaction of every yacht owner. Here are just a few:

• Princess S72: Best Exterior Design Award, World Yacht Trophies (2023)
• Princess Y72: Best Flybridge Over 60', Motor Boat Awards (2022)
• Princess F45: Best Flybridge Under 60', Motor Boat Awards (2022)
• Princess X95: Best of the Best Award, Robb Report (2021)

ABOUT PRINCESS YACHTS

The Princess Yachts story began in 1963 in Plymouth, England, when a group of friends, including an ex-naval officer named David King, decided to form a company called Marine Projects in an effort to build a superior cruising boat. With an old 31-foot mold and a rented shed, the team managed to launch their very first model, dubbed Project 31. Over the next several years, they worked to improve their operation, and in 1969, Marine Projects launched the Princess 32, the first model to bear the name. It was just one of many changes that would evolve the Princess brand into what we know it to be today.

In 1995, a relationship was forged between the Viking Yacht Company in New Gretna, NJ, and the Princess Yachts Limited factory in England. The goal was to bring the Princess style of luxury cruising yachts to the American market, backed by the well-known reputation of Viking yachts. This new style of sport yacht became known as Viking Sport Cruisers, which were built in the same process as the Princess yachts but with differences integrated for the U.S. market. For instance, Princess yachts in America have larger refrigeration, more horsepower in the engines, and converted electrical systems for components on board.

Much has changed since the launch of the first Viking Sport Cruisers back in 1996, including the purchase of Princess Yachts by the world-renowned LVMH. The LVMH group owns more than 60 of the top companies worldwide, including Louis Vuitton, Fendi, Feadship Yachts, and De Beers. Then, in 2022, Princess was sold to KPS Capital Partners, a private equity firm based in the United States. KPS also owns the Life Fitness athletic equipment company, which it purchased from Brunswick.

Every employee at the Princess Yachts shipyard in Plymouth is touted as a skilled crafter in their trade, and there are multiple generations of families that have all become part of the Princess family. With an experienced workforce and all of the finishes done in-house, Princess Yachts is able to maintain a very high level of quality control not seen at most yacht-builders. The deep-V hull that Princess has become synonymous with over the years continues to be the mainstay in design, although production technology has continued to improve, as has the level of performance. It's no wonder, then, why Princess uses the tagline "Experience the exceptional." One visit to the Princess boat factory with the team from SI Yachts can make your choice very clear. You can expect an exceptional level of quality from a new Princess yacht, and when you buy a Princess yacht from us, you'll be buying from one of the best support teams in the industry.

WHERE ARE PRINCESS YACHTS BUILT?

The Princess shipyard is located on Newport Street in Plymouth, England, next to Stonehouse Bridge. The entire factory covers more than 1.1 million square feet and is conveniently located on the River Tamar, with access out to deeper water in the English Channel. Today, Princess employs more than 3,000 people at its facilities in Plymouth.

WHAT IS THE BIGGEST PRINCESS YACHT BUILT TODAY?

The biggest Princess yacht for sale today is the new Y95 . The length overall of the Y95 is 95 feet 4 inches. This is 2 inches larger than the X95. The Y95 also has a larger beam of 22 feet 3 inches.

WHAT IS THE SMALLEST PRINCESS BUILT TODAY?

The smallest new Princess yacht built today is the V40 , which is easy for an owner to operate without the need for a professional captain. Joystick control combined with the deep-V hull design make driving and docking the V40 easy for all on board. The length overall for the V40 is 42 feet 6 inches, and it has a beam of 12 feet 5 inches.

UPDATE ON PRE-OWNED PRINCESS MARKET

The team at SI Yachts are experts are listing and selling your pre-owned Princess . Our Diamond listing program ensure your boat is priced right and is marketed to sell. There are currently 102 pre-owned Princess Yachts available for sale today in the United States. There have been 39 pre-owned Princess boats sold in the last 12 months. (Updated: February 2024)

HOW MUCH DO PRINCESS YACHTS COST?

Princess luxury yachts are typically more expensive than your average boat in similar size ranges because of the high quality, attention to detail, top-of-the-line power systems, equipment choices, and customization options. With models ranging from 40 to 95 feet, the price ranges also vary considerably. The new Princess Y95 can easily cost $11 million depending on engine options and other equipment. But one of the smallest models, the Princess F45 , can cost $1 million, depending upon the same decisions by the owner regarding options and equipment.

FURTHER READING:

• Princess S72 Awarded For Best Exterior Design
• Introducing The Princess F65
• Review Of The Princess S80
• Princess V50: The Crossroads Of Luxury & Adventure
• Princess Y72 Review: Subtle Details & Setting Trends
• SI Yachts Named Top Princess Dealer For 2020
• Princess Offers New Air Purification System
• The Princess X95 Is Breaking Boundaries

Written By: Rob Bowman

Also Edited: All About Whales , Facts About The Ocean , Where Most Shark Attacks Occur , 20 Most Expensive Yachts ;  Resources: Department of Environmental Conservation ;  Earth-Friendly Guide

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