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The Most Popular Yacht Brands

By Robert Bowman | Posted On Feb 21, 2022 Updated On May 18, 2022

After walking around the Miami Boat Show this week, I had the opportunity to speak with several excited future owners, as well as representatives from many of the shipyards in the 40-foot to 100-foot range. While none of this will come as a surprise to anyone who has been following the trends in yacht sales, there were mixed emotions from everyone as inventory shortages continue and demand remains incredibly strong. As you can imagine, even the most popular yacht brands have not been spared from equipment troubles, material shortages, and shipping delays.

(Keep scrolling down to get to the most popular boat brands by number of sold boats.)

The love and passion for boating that has grown this amazing recreation continues to thrive, while the need for relaxation is more important than ever before. What better way to unwind than on your own personal yacht, enjoying the sun and ocean with your favorite guests! I listened to one couple's plans to take on the Great Loop and had brought with them a list of bridge heights, along with requirements they wanted in a boat for their adventure. They planned on spending over a year on the Loop, taking their time along the way to enjoy each stop. Another gentleman perused over a 58-foot motor yacht with future plans of putting it into a yacht charter program in the Bahamas during season and off the New England Coast in the Summer.

The boating dreams and aspirations were generally the same as previous boat shows, but the sales climate was noticeably different. In some new boat displays, 'SOLD' signs could be seen on every single model on display.

Manufacturers, yacht dealers, and boaters alike all complained about the lack of available inventory - both new and used - with many wait times for new builds 18 months out or more. Fueled by shortages in materials and microchips, along with the incredible uptick in boat sales in the U.S., the current climate is one of quick decisions and fast action. Buyers using a professional yacht broker are more likely to be successful in finding the perfect boat as they can not only watch the market for what becomes available, but they also have knowledge of boats not yet currently advertised.

And for sellers, if there ever were a perfect time to sell your yacht quickly and for potentially over-asking price, it's right now!

Consider these facts for a moment :

• Total U.S. pre-owned sales increased 10% from 2019 to 2021 while the total value increased 57%
• Sales in the 46' to 55' category grew 34%, while the 56' to 79' category grew 38%
• Yacht Sales for the 80'+ category grew 61%
• United Yacht Sales also saw growth of 29% in 2021 , after increasing sales by 31% in 2020 .
• The average boat value, across both power and sail, has increased 40% since pre-pandemic conditions.

A 10% increase in sales is a tremendous surge for an industry that sees nearly $40 billion in sales each year. According to a 2021 market index report from Boats Group, cruising yachts were the most popular type of yacht searched for on the brokerage market. Coming in second place were center-console boats , followed by motor yachts.

"It makes sense that cruisers are the most popular searched for boat," said Captain Jeff Palmer, UYS co-President. "Not only are there more cruising-style boat builders, but the versatility of this design keeps them relevant. People love to go on trips, whether it's to the islands or up the coastline, and the comfortable accommodations they provide are important to the owners." Our team can assist you in determining how much you should spend on a yacht .

( Seen below: A Pershing 62HT is a perfect example of an express cruiser . )

While not a representation of every single boat sold in the marketplace, the below list outlines what boat brands were the most purchased on the brokerage market in 2021 in the United States. If you're looking to sell your boat, whether it's on this list or not, give our main office a call at 1-772-463-3131 to be connected to an expert on the current market.

Here are the most popular boat brands in 2021 *

1. Sea Ray Boats

2. Boston Whaler

3. Grady-White

4. Regal Boats

5. Carver Yachts

*Criteria: U.S. sales only, pre-owned only. Data: Soldboats.com

(Seen below: An excellent example of a pre-owned Sea Ray yacht that is currently listed with United Yacht Sales.)

The brands listed above really come as no surprise as there were simply many more of these vessels built in the 90's and 2000's that continually become available for sale on the brokerage market each year. If we move the criteria to 50-feet and up, the top 5 brands change drastically.

Here are the most popular yacht brands over 50-feet:

2. Hatteras Yachts

3. Viking Yachts

4. Azimut Yachts

5. Prestige Yachts

I would also like to note that Carver Yachts and Ocean Alexander would have been included if we excluded the sportfishing brands. Although Hatteras and Viking both build motor yachts, the bulk of their sales continue to be in the fishing category.

Here are the top sportfishing yacht brands in 2021 : (production builders)

1. Viking Yachts

3. Tiara Yachts

5. Bertram Yachts

There are simply more cruising boat builders than sportfishing boats, making it important to break this category out by itself. Even drilling down further would require separating pre-owned custom sportfishing boats out from the production boats since so few of them are built each year.

(Seen below: This Merritt Yachts 58' is an exciting example of a custom sportfish listed with United Yacht Sales.)

The second most sought after category, center-console boats, always seems to be a dominant segment of the industry thanks to their relative affordability when compared to much larger yachts. The ease of handling and maintenance, normally due to having outboard engines, makes this a popular choice for many boat owners.

Here are the most popular center-console brands on the pre-owned market :

1. Boston Whaler

2. Grady-White

4. Edgewater

5. Intrepid

Please note that many boats in this category are sold 'For Sale By Owner' so exact numbers can be hard to quantify. This data represents pre-owned center-consoles sold through brokers and noted in soldboats.com. Both Contender Boats and   were close behind Intrepid in terms of number of boats sold.

(Seen below: This Boston Whaler 38 Realm is a great example of a higher-end center-console on the brokerage market.)

No matter what type or brand of boat you own, whether it's considered popular or not, the United Yacht Sales will team will provide the right market analysis for you, a clear plan of action on how to sell it, will follow up with every inquiry promptly, keep you informed on its progress, and continue providing assistance through closing. United Yacht Sales has over 250 yacht brokers worldwide with one of the top support teams in the industry. Our network of boat buyers and sellers is the largest there is and we will put it to work for you whether selling your current boat or on the search for a new one. To get started with UYS, call our main office at 1-772-463-3131 or fill out our What's My Boat Worth form to get a quick pricing analysis.

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Boat Brands and Manufacturers

Boat Brands and Boat Manufacturers

All-Purpose Fishing Boats

Aluminum Fishing Boats

Bay Boats/Flats Boats

Cabin Cruisers

Center Consoles

Cuddy Cabins

Fish-and-Ski

High Performance Boats

Inflatables

Motor Yachts/Power Cruisers

Multi-Hull Power Boats

Personal Watercraft

Pontoon Boats

Ski Boats/Wake Boats

Sportfishing Yachts

Walkarounds

Built for versatility, these boats can be used in both salt water and freshwater. They are designed to navigate many different types of waterways so you can pursue many different species of fish.

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Small lightweight and, durable trailer boats made of aluminum are most often used for freshwater fishing. Generally very simple craft, featuring riveted or welded aluminum hulls and bench seating, they can be operated in fish-friendly places - shallow water, coves, inlets - not many other boats can reach. Powered primarily by outboard engines, this type of boat offers both tiller and remote steering options.

Bass boats have low, sleek profiles and are built to fish with two or three anglers on board. The minimum length of bass boats starts with 16 feet and can go up to 26 feet.

These boats are popular in coastal areas where sea trout and redfish live. They can float and run in water less than two feet deep and are ideal for fishing with two to three people on board.

These family boats are the most popular in the runabout/spotboat category and are equipped with extra seats and forward access to the bow, a convenient spot to relax and sun.

Recreational by nature, Cabin Cruisers are generally equipped with cooking, sleeping and bathroom facilities and are ideal for those who want to feel the sun above and the ocean below.

These open fishing boats are built to take rough offshore waters in pursuit of ocean fish. Rod holders, outriggers and other gear are common fittings onboard.

Cuddy cabins are ideal for day cruising, watersports, and other on-the-water activities such as fishing and swimming.

Deck boats have wide deck to carry 8 to 12 or more passengers (like pontoons) but look and perform more like runabouts. They are powerful, too, making them excellent boats for skiing, tubing and wakeboarding.

Dinghies are small, easy-to-transport craft, most often used as companion boats for larger vessels.

This craft allows boaters to enjoy the two most popular on-water activities; fishing and skiing. This family fishing and recreational boat has enough power to pull a skier or two, and to get to the fishing spot in short order.

High performance boats are the sleek sports cars of the boating world, offering high speeds and precise handling to boaters who prefer their thrills full throttle. Marrying big horsepower with sleek hulls results in boats that are equally at home slicing through ocean swells or tearing up inland lakes. Cranking offshore or simply relaxing in a cove, performance boats deliver lots of smiles per hour.

Inflatable boats range in size from 8-foot dinghies for tenders to 30-foot high performance boats. These boats are suitable for saltwater and freshwater fishing, watersports and more.

Like bowriders and deckboats, they offer comfortable seating and sunning areas, plus a speedy and exciting ride. They are distinguished from runabouts by their propulsion system, which is enclosed inside the hull.

Large boats equipped with powerful single or twin engines, these craft are ideal for ocean cruising, navigating large rivers or the Great Lakes, as well as entertaining at the dock, and can stay on the water for days.

Featuring two or three hulls, rather than the more common single hull, multi-hull powerboats include designs for hardcore freshwater and saltwater fishing, as well as recreational and cruising, complete with expected amenities.

Personal watercrafts (PWCs), often known by their brand names of "Jet Ski" or "WaveRunner," have evolved overtime into a broad market now characterized by craft more similar to a snowmobile, featuring a saddle and handlebars and capable of hauling one-to-three passengers.

Pontoon boats give families with younger boaters a secure place to enjoy the ride or toddle about when at anchor, thanks to wide decks and "play pen-like" side rails and gates. When equipped with larger engines they can be as quick as runabouts.

Sailboats differ from other types of boats in that they are propelled partly or entirely by wind; they use sails to transform the power of the wind into power that moves the boat through the water. The term sailboat covers a wide variety of sailing craft, each with its own characteristics and styles.

Carve the morning glass on skis, soar over the wakes on a wakeboard, or surf an endless wave…ski/wake/surf boats are your gateway to fun!

These boats are great for pursuing large fish. Often equipped with sleeping berths, a galley for cooking and plumbing for convenience, they have the capacity to stay on the water for days.

Facilities for sleeping, cooking and plumbing provide boating fun for weekends on the water with family and friends. They can handle big rivers, lakes and oceans on moderate days.

These boats may be the ultimate family fishing boats and are most popular in coastal waters, large bays and the Great Lakes where anglers pursue salmon or offshore ocean species. They are equipped with rod holders, livewells and steps to the forward deck to make it easy to follow a big fish around the boat.

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List of 50 Popular Sailboat Brands (With Examples)

Every industry has its allstars - showbusiness, sports, cars, clothing brands… This article talks about 50 of the most popular sailboat brands. Feast your eyes!

So what are the most popular sailboat brands?

Nautor's swan, baltic yachts, hallberg-rassy, sparkman & stephens, island packet yachts, c&c yachts, pacific seacraft, tartan yachts, hans christian yachts, amel yachts, marlow-hunter, alloy yachts, bowman yachts, ericson yachts, melges performance, oyster yachts, mirage yachts, aloha yachts, dragonfly trimarans, aegean yachts, alsberg brothers, bristol yachts, cavalier yachts, jensen marine, grampian marine, pearson yachts, tanzer industries, jeremy rogers, holland jachtbouw, seacamper / if, have a look at what we've got for you.

Already I hear the screams of those whose favorite brand I have not listed. I plead for mercy - if I made such a list of cars, it would be the same. Boat preferences are such a personal matter that although I think this list is a crowd-pleaser, I still expect a few stones being thrown my way.

This list goes in no particular order - although I have reserved the first ten places to the most popular brands around. That being said, keep in mind I sail mostly in Europe. Thus a certain bias is to be expected. For instance, in the Adriatic sea, the most popular brand is Bavaria, Jeanneau, Beneteau and such, whereas I haven't seen a single Catalina so far.

Anyway, let's get into it.

Oh Wally. Subjectively the most beautiful sailboat designs out there. Each custom made, each a unique, gorgeous concept. Their sailboat Angel's Share, built in 2009 will take your breath away with the deck couch design alone. The rest is just as good.

Sailing made the Finnish way. The idea here is to offer both luxury and performance. They've been successful at that so far, if you ask me. If you spot one, count yourself lucky. Since 1966 only 2000 have been made.

Finns again. Similar idea to Nautor's Swan, though they do specialize in bigger sizes, starting at 50ft, all the way up to almost 200. And when it comes to the luxury to performance ratio, Baltic yachts kind of lean towards speed.

The Bavaria is the mainstream king. They are good at making affordable midsize cruisers of reasonable quality. Though a dedicated sailor would find plenty to criticize, as moderately priced holiday cruisers they do a fantastic job. Their Bavaria 46 is among the most sought after models.

Great quality mainstream - a step up from Bavaria. Though both of these brands are oftentimes considered by soon-to-be sailboat owners, since they are somewhat in the same area, Hanse offers more in terms of build quality and performance.

Beneteau sits at the same table as Bavaria, Hanse and the no.7 - Jeanneau. Beneteau has a few lines, the First focusing on racing, Sense being semi-luxury cruisers and Oceanis, the everyday cruiser. They are among the oldest brands, being established in the 1800s.

Feel free to mistake Beneteau for Jeanneau, as many do - they are essentially the same thing, as they are manufactured by the same company. They differ in their design team, that's about it. But it could be argued that Jeanneau is a bit more sporty.

Dufour is a French brand that has a better reputation than Beneteau and Jeanneau (both French too), but if one looks under the skirt of these, one finds that they are all owned by the same company. Dufour is a bit more expensive but not significantly better or worse.

Let's get back to the Baltic region with the Danish X-Yachts . They produce three lines of sailboats, cruisers, racers and performance cruisers. They were nominated for the European yacht of the year award, so if you decide to buy or charter one of those, you will be in good hands.

Considering that Slovenians have only 29 miles of coastline, their sailboat producer Elan has a respectable place in the sailing world. You will spot this brand in many European marinas as it offers good quality considering its relatively low price.

Back to Europe. Scandinavians know how to make good quality bluewater boats, given their geographical position they kind of have to. Owned by the Rassy family, Hallberg-Rassy does exactly that.

If it is true that people with large boats compensate for something, then the Perini Navi builders … well, let's just say they seem to have a penchant for enormous boats. Their most famous one is none other than one of the world's most recognized sailboats, the Maltese Falcon.

Simple, affordable, good. Catalina is a U.S. based behemoth that has produced tens of thousands of boats. It is similar to Bavaria, sometimes dubbed its overseas counterpart. Though they aren't the prettiest, they do the job.

Hinckley produces beautiful, stylish sloops. Not one is like the other since both the interior and exterior is built in a way so that it is customizable by the owner. They resemble classical designs and are for the true connoisseurs of elegance.

Sparkman & Stephens is a naval architecture firm that has its fingers in many famous designs. These designs have brought them quite a few victories in sailing cups. By the way, they were involved in military activities, designing amphibious jeeps, for instance.

Hylas yachts are set on their center cockpit designs with wooden lining and huge space in the aft. Oddly enough, they claim their boats are, thanks to the use of a special kind of fiber material, bulletproof. Make of it what you will.

The Floridians are extra in every way, including their own Island Packet Yachts . Easily recognizable by their signature Full Foil Keel, a modern take on traditional designs, which provides enormously spacious accommodation units.

When an ambitious project designing a fighter jet failed, two Canadians named George became unemployed. So they formed C & C Yachts and soon gained a reputation thanks to their success in racing. No wonder plenty of C&C's sail the oceans of the world.

Though famous for luxurious motor yachts, Sabre , an American company, made its name building recreational sailboats. Taking their motor yachts know-how to sailing, I gotta admit they know a thing or two about comfort.

The beautifully named Pacific Seacraft make seaworthy cruisers that are a bit … overbuilt. Their noticeable overhanging stern makes it obvious that relaxation and pleasure is the name of the game for them.

Tartan Yachts make classically looking fiberglass monohulls. If you feel like getting transported a few decades back in style when sailing, this brand is for you.

Heavy, slow, comfortable, solid. Hans Christian Yachts . If you are looking for a boat to live on, this would be easily made into a home. Their goal is to make 'ultimate cruising sailboats,' and if they aren't already there, they are on a good path.

Najad specializes in boats that can go anywhere and are operational with a two-person crew. Calling their boats 'mini superyachts' they want to put the name bluewater, or seaworthy, to the test.

Let's stay in Europe for a while and look at the French Amel Yachts , who make bluewater fiberglass ketches. Modern looking, notable for their raised bridge, they focus on bigger size boats around 50 feet.

Marlow-Hunter sailboats have a minimalist, distinct design. They make sailboats in the 30-foot range. You will recognize them by their signature steel cockpit arch. This one is definitely a looker.

Alloy Yachts are a famous manufacturer of superyachts. As long as 67 meters, their products catch your eye no matter if you want it or not. And yes, they are made of aluminum.

This is an interesting one. Cal Yachts specialized in fiberglass monohulls aimed at performance, and although they are out of business since 1989, their boats are still racing to this day. Way to keep the name alive.

The first Brits on the list! Bowman Yachts produces high-end sailboats. Nothing unusual so far - but they do it by hand. Handcrafted, old school looking, fully customizable by the owner who determines the layout.

Columbia sailboats are produced in sunny California. This company was once the largest fiberglass sailboat producer in the world. One of its leaders then left to form the aforementioned Catalina shipyard.

Remember Hanse? No. 29., Dehler , is owned by them. Germans make great cars and good boats, Dehler is no exception. Dehler focuses on performance cruisers, and although these words are oftentimes just a phrase, in case of Dehler it actually makes sense.

So you know how I mentioned fiberglass boats a couple of times? Ericson Yachts was among the first to use this technology and helped to pave the way for the rest of the world. They are no longer in business, but their designs are still the foundation of boats of other shipyards.

Well, you probably won't sleep on any boat made by Melges Performance since they are made purely for racing. They were founded by the father of the former Olympic sailor Buddy Melges and the racing genes clearly show in the company.

Vanguard sailboats are mostly known for their small (around 20 ft) performance dinghies. The Vanguard 15 is their iconic model oftentimes used in sailing schools or as a leisure sailboat great to learn on.

This is a big one. Oyster Yachts are luxury superyachts. This British icon is a name recognized anywhere in the sailing world in the big boys league. And by the way - deck saloon is their invention. Without Oyster, today's sailboats would likely look quite different.

Mirage Yachts was founded by a salesman of the aforementioned C & C Yachts. He didn't like that C & C doesn't offer anything below 27 feet so he created his own company that filled that gap. Though they were doing great in sales, it was a company based on business, not a passion for boats, and so as soon as the owner sold the firm, they went out of business within a year.

Aloha Yachts is one of many sailboat companies that didn't survive the 1980s crisis and went out of business. But before it did, it became a love brand for its owners and is a sought after brand for prospective buyers up to this very day.

At least one spot should be dedicated to a trimaran builder. Dragonfly Trimarans make boats that can operate as a triple hull sailboat and thanks to their patented SwingWing, they can shrink to a monohull so that it is marina friendly. Talk about the best of both worlds.

Huge, double or triple mast behemoths the biggest of which is over 160 ft long. That's Aegean yachts. This Turkish boat manufacturer prides itself in custom designs so whatever the buyer dreams of is possible.

The Alsberg Brothers were in it for the speed from the very beginning. They founded their company just to make one racer with their revolutionary vacuum bagging building process. People liked what they saw, and so a shipyard was born.

The fact that Bristol Yachts was one of the first companies to produce fiberglass sailboats with commercial success and still went out of business eventually just goes to show how tricky these ventures are. They had a great thirty-year run though, producing cutaway full keel and keel centerboard boats for the mass market.

Cavalier Yachts, a New Zealand born company, was once the largest production boat builder in the southern hemisphere. Their Conquero won the 200 miles half-ton South Pacific Trophy ocean race. It's a pity a new tax surcharge policy of New Zealand rendered the company bankrupt eventually.

Although Jensen Marine sailboats are out there, enjoyed by many seaworthy humans, make no mistake, it is actually the same company as Cal Yachts, or rather it's the original name it got after it's founder Jack Jensen.

Grampian Marine was a successful fiberglass monohull producer with boats ranging from dinghy sized to 30 feet. It refused many offers for mergers and acquisitions but eventually went out of business due to competitive pressures.

Nauticat , born in Finland, produces traditional designs built in a way so that they can withstand a trip to any destination. Though they were famed for their great quality builds, they went out of business in 2018.

Starting as a garage company making dinghies in the founder's backyard, Pearson Yachts made a 28-foot long boat literally in their garage, borrowed money to transport it to the New York Boat Show and returned home with seventeen orders. Talk about a rocket start.

Tanzer Industries was a Canadian manufacturer, building 8000 boats over its lifespan. Ranging from 16 to 31 feet, their fleet was quite impressive. The model Tanzer 22 was the most popular one and many of them still sail to this day.

Another Dutch star here - with boats in sizes from 66 to 160 feet, Jongert makes luxurious, custom sailboats. You won't find fiberglass here. These beasts are mostly made of aluminum or steel. Though they have been through some financial issues for many years, to this day they are still operational.

Jeremy Rogers is a boat manufacturer from Britain, making handmade, seaworthy designs. Their most famous creation is the Contessa 32, the most successful one-design cruiser and racer ever, which is known for its ability to withstand cruel weather.

Holland Jachtbouw go big and beautiful. Though this Dutch producer dipped their toes in a smaller 46 ft model, they usually stay within the 100 ft range and make modern, great looking designs. This one is a true eye-candy.

Let's close this list with custom boats. There are many sailboat designers who operate without a shipyard behind them and this flexibility gives birth to fantastic designs oftentimes. Let's list the Young Yacht Design here as an example. Look at those beauties.

Saffier is a Dutch Yacht Builder that designs beautiful classic boats that handle really well.

In Conclusion

Many of the names mentioned here went bankrupt eventually. Selling boats is a tough cookie and it is impressive for a brand to stay alive for more than a couple of decades. Competition is tough, price pressures high, new innovations can render a whole company obsolete within a year. Even the mighty Bavaria came close to demise. Luckily, boats last for a long time. So even if the name is not in the business registry anymore, the offsprings still cruise the seas of the world for many years after.

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Best Yacht Brands by Type

Table of Contents

Last Updated on July 12, 2023 by Boatsetter Team

Qualifying something as “best” needs an explanation. Is it considered to be the best because it’s the largest or most popular, has the highest quality, is the best value, or is perfect for a specific use?

That’s why it’s hard to decide which are the best yachts on the market today. Beneteau may be the largest volume boat builder in the world, and Viking may be best known for sportfishing designs but how do we qualify what’s “best” in each category?

For our purposes here, let’s delve into the best yacht brands by type and then mention some brand names in each group that you’re most likely to see on the water.

Post summary:

Runabouts & bowriders

Cruising motor yachts, distance cruisers & trawlers, center consoles, sportfishing yachts.

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Sailboats, also known as a sailing yacht or a sailcraft, is a water vessel designed to harness the power of the wind to propel itself across the water. These vessels come in various sizes and configurations.

• Nautor’s Swan
• Hallberg-Rassy
• Grand Soleil

Pro Tip: You can search for boats by brand on Boatsetter. Once you select the location you’d like to browse for boat rentals, you’ll see a filter bar at the top of the results. Click ‘Filters’ and scroll down until you see ‘Boat manufacturers.’ Click on all you’d like to see.

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Multihulls come with two (catamarans) and three (trimarans) hulls and can be either sail or powerboats (some brands build both):

• HH Catamarans
• Fountaine Pajot (both power and sail versions)
• Leopard (both power and sail versions)
• NEIL (sail trimaran)
• LEEN (power trimaran)
• World Cat (smaller power fishing)
• Aspen (smaller power cruising and fishing)

Small open boats come in many flavors with open or closed bows and on- deck amenities. They may be used as standalone boats or even tenders to superyachts and they can’t be pigeonholed into one type or one use:

• Chris-Craft

Learn more about bowriders

This category generally includes motorized yachts 40-80 feet . Lots of boats (not all designed for an identical purpose) share this space including cabin cruisers, express cruisers, sedans, and so forth:

• Jeanneau Prestige
• Jeanneau Leader
• Beneteau Monte Carlo

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Distance cruisers, trawlers, and expedition yachts are usually slower but have an exceptional range as they travel the coastlines or the oceans of the world:

• Grand Banks
• Ocean Alexander
• Beneteau Swift
• Ranger Tugs
• Nordic Tugs
• American Tug

Pro Tip: Yachts are one of the most popular boats, and boat-sharing makes it possible for anyone to get on one for a fraction of the cost. If you own a yacht, this is good business for you! List your yacht and start making an extra income by renting it out.

Center console boats are typically used for fishing although many today are doing double duty as family entertainers:

• Boston Whaler
• Grady-White

Rental local center console boats

These offshore boats tend to travel great distances to their fishing grounds and hunt for bigger species:

Check out the hottest boats in the market at Boat Types , and make sure to scroll through Boat Guides to find your next boating destination .

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Zuzana Prochazka is an award-winning freelance journalist and photographer with regular contributions to more than a dozen sailing and powerboating magazines and online publications including Southern Boating, SEA, Latitudes & Attitudes and SAIL. She is SAIL magazines Charter Editor and the Executive Director of Boating Writers International. Zuzana serves as judge for SAIL’s Best Boats awards and for Europe’s Best of Boats in Berlin. 

A USCG 100 Ton Master, Zuzana founded and manages a flotilla charter organization called Zescapes that takes guests adventure sailing at destinations worldwide. 

Zuzana has lived in Europe, Africa and the United States and has traveled extensively in South America, the islands of the South Pacific and Mexico. 

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20 Car Brands That Start With M

MG, or Morris Garages, is a British automotive brand founded in 1924. The brand seems to have a new owner every decade or so, and as of 2022, MG is owned by SAIC Motor Corporation, a Chinese automotive company. SAIC has breathed new life into the brand that originally produced small, affordable sports cars. The company now produces a range of vehicles, including compact cars, SUVs, and electric vehicles. MG has gained attention for its affordable electric models, including the MG ZS EV, a 100% electric SUV.

Mahindra is a prominent Indian car manufacturer founded in 1945. Headquartered in Mumbai, India, Mahindra produces a wide range of vehicles, including SUVs, utility vehicles, and commercial vehicles. The Mahindra Thar and Mahindra Scorpio are popular SUV models. Mahindra is a key player in the electric vehicle market, as well, producing the Reva, pictured, the Revai, e2o, and the e-Verito.

Marcos Engineering, founded in 1959 by Jem Mar sh and Frank Cos tin, was a British sports car manufacturer with a reputation for producing unique vehicles. Marcos cars were characterized by their lightweight chassis and unconventional design. The company produced sports cars like the Marcos Mantis, the Marcos Mantara, and the Marcos 1600, pictured. Despite facing financial challenges, Marcos maintained a loyal fan base and a reputation for individuality. The company experienced several ownership changes before closing shop in 2007.

Marlin Cars is a British sports car manufacturer that once specialized in the production of kit cars but whose focus has turned to custom vehicles. Established in 1979, the brand features lightweight chassis and open-top designs. Popular models include the Roadster, the Berlinetta, pictured, and the EXi. While Marlin may not be as widely known as some mainstream automakers, they have built a niche following and continue to produce some of the most artful autos around.

Maserati, founded in 1914 in Bologna, Italy, is a luxury sports car manufacturer with a reputation for crafting high-performance, stylish vehicles. Acquired by Fiat Chrysler Automobiles (now Stellantis), in 19xx, Maserati combines Italian craftsmanship with cutting-edge technology to produce a range of powerful cars. The trident emblem symbolizes the brand's commitment to strength, elegance, and performance. Iconic models like the Maserati Quattroporte and the Maserati GranTurismo, pictured, have contributed to the brand's legacy.

Of the 20 car brands that start with M, this is one of the coolest. Mastretta is a Mexican automotive manufacturer with a reputation for producing high-performance sports cars. Founded in 1987 by brothers Daniel and Carlos Mastretta, the company brings a touch of Mexican flair to the global automotive scene. The Mastretta MXT, pictured, the company's sole model, is a lightweight, mid-engined sports car. Though production has been limited, Mastretta intends to ramp up to 200 units annually.

Mécanique Aviation TRAction or Matra, was a French company founded in 1945. In the beginning, Matra focused on aircraft production before expanding into the automotive sector in the 1960s. The company has a reputation for speed and performance, particularly in Formula 1 racing, with the Matra MS80, pictured, winning the Formula One World Championship in 1969. Matra also produced road cars, including the unique Matra Bagheera and the Matra Murena, both featuring mid-engine configurations. Matra Cars declared bankruptcy in 2003.

Maxus is a British auto brand specializing in the manufacturing of commercial vehicles, including vans and mini-buses. Established in 2004, Maxus focuses on producing practical and efficient vehicles for businesses and fleet operators. Their lineup includes models like the Maxus Deliver 9, a large commercial van, as well as the Maxus Mifa 7, a full-size, fully electric family van. Maxus is owned by SAIC Motor Corporation, the Chinese automotive company that returned MG to its former splendor.

Mazda, a Japanese automaker founded in 1920, has evolved into a globally recognized brand that consistently delivers affordable, reliable vehicles. Mazda’s lineup includes a range of cars and SUVs that focus on fuel efficiency and performance. Iconic models like the Mazda MX-5 Miata, pictured, illustrate Mazda’s dedication to designing vehicles that go the extra mile. With an emphasis on stylish design and dynamic handling, the Mazda brand appeals to those seeking a blend of style and practicality.

Mazzanti Automobili is an Italian boutique automaker that specializes in crafting high-performance, limited-production sports cars. Founded in 2002, the company has a reputation for its custom approach to automotive design. Mazzanti's flagship model the Evantra, pictured,  is a meticulously handcrafted mid-engine supercar. With a top speed of 217 mph and an acceleration pace of 0-60 in 3 seconds, the Evantra is a contender. Limited production numbers and attention to detail contribute to the exclusivity of Mazzanti cars, especially for the collector who appreciates the fusion of Italian craftsmanship and engineering.

McLaren Automotive is a British automotive company that produces high-performance sports cars and supercars, founded in 1985. The company focused on motorsports before diversifying into road car production. Models like the McLaren 12C Spider, pictured, exhibit the brand's commitment to innovation and track-inspired engineering that has positioned McLaren as a leader in the world of high-performance automobiles.

Mercedes-Benz

Mercedes-Benz, a German luxury automotive brand, has been at the forefront of automotive innovation and engineering excellence since 1926. Mercedes-Benz produces a wide range of vehicles, including luxury sedans, SUVs, coupes, and high-performance AMG models. The iconic three-pointed star emblem, pictured,  symbolizes the brand's commitment to quality, durability, and sophistication.

Mercury was a brand of automobiles that was part of the Ford Motor Company's lineup for more than seven decades. Established in 1938, Mercury produced a variety of vehicles, including sedans, coupes, like the Mercury Comet, pictured, and SUVs, with some models sharing platforms with their Ford counterparts. Changing market dynamics and shifts in consumer preferences led to a decline in Mercury's popularity, resulting in Ford's decision to discontinue the Mercury line. The last Mercury vehicle rolled off the assembly line in 2010, marking the end of an era for this once-prominent brand.

Micro Holdings, a Sri Lanka-based corporation founded in 1986,  began manufacturing vehicles in 1995. Micro manufactures various vehicles, including motorcycles, three-wheelers, cars, and electric vehicles. Micro produces models that provide affordable and accessible transportation, like the Micro Privilege, a 4-cylinder gasoline-powered two-seater, pictured. The privilege, Micro's inaugural model, introduced in 2003, was discontinued in 2010. The brand's line has since expanded to include full-size sedans, and compact SUVs.

Mini is a British automotive brand that exudes a sense of retro charm and contemporary style. Introduced by the British Motor Corporation in 1959, the Mini quickly gained a dedicated following for its distinctive design, efficient use of space, and agile handling. BMW has been the owner of Mini since 2000. Under BMW, Mini has continued to produce a range of models, including the classic three-door hatchback, convertible, introducing the  Countryman to the line-up in 2010. Despite its small size, Mini enjoys a large fanbase.

Founded in 1917, Mitsubishi has evolved into a global player in the automotive industry. Offering a diverse range of vehicles, including sedans, SUVs, and electric cars, Mitsubishi has been a pioneer in developing electric and hybrid vehicles, with models like the Mitsubishi Outlander PHEV, pictured, recognized for its eco-friendly features. The brand has also made significant contributions to the rally-racing world with vehicles like the Lancer Evolution. Mitsubishi's reputation for reliability and sustainability is why the brand was ranked first among mass-market auto brands in the 2023 Automotive Reputation Report.

Of the 20 car brands that start with M, Mitsuoka is among the most interesting. Mitsuoka is a niche Japanese automaker with an unconventional approach to car design. Founded in 1968, Mitsuoka specializes in creating retro-styled vehicles that draw inspiration from classic cars, merging vintage aesthetics with modern engineering. Models, like the Mitsuoka Orochi, pictured, and the Mitsuoka Himiko, evoke a sense of nostalgia while incorporating contemporary features. While the brand's production numbers are relatively low compared to larger manufacturers, Mitsuoka has cultivated a dedicated following among those who appreciate its distinctive designs.

Morgan Motor Company is a  British automaker known for its handcrafted, custom sports cars that seamlessly blend traditional elements with more modern styling.  Established in 1909, Morgan maintains its commitment to artisanal craftsmanship and distinctive design, producing vehicles that feature a classic aesthetic, featuring timeless curves. The brand's most iconic model, the Morgan 4/4, pictured, holds the title of the world's longest-running production car with continuous manufacturing since 1936. Over the years, Morgan has expanded its lineup to include models like the Aero and the Plus Six. Morgan's limited production numbers, attention to detail, and the splendid driving experience it provides have amassed a devoted global fan base, making each Morgan car a unique and cherished piece of automotive art.

The Morris Motor Car Company was a British automotive manufacturer established in 1912. Morris became a household name in Britain, and its models, including Morris Minor and the Morris Marina had a reputation as affordable and reliable vehicles. Over the years, the Morris brand went through several changes in ownership and eventually became part of British Leyland in 1968, marking the end of the Morris Motor Car Company.

Mosler Automotive was an American race car/sports car manufacturer known for its focus on lightweight design and performance. Models like the Mosler Intruder utilized composite materials to achieve a remarkable power-to-weight ratio. Later, Mosler introduced the MT900 which was comprised of carbon fiber and lightweight alloys. Founded in 1985 in Riveria Beach, Florida, Mosler retired their brand in 2013 amid financial problems.

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'Culture Matters!' How Shemar Turner Proves Aggies' Success Will Start From Within

Matt guzman | jul 18, 2024.

• Texas A&M Aggies

From the white towels that The 12th Man proudly waved during home football games to the barefoot Yell Leaders that evade the first-year Corps of Cadets members after a win, the Texas A&M Aggies have a "culture" like no other.

As soon as you step foot on campus, the vast traditions that have followed the Aggies are obvious. Perhaps receiving "cult" as a sobriquet says all it needs to, but if one thing is for certain, nobody is denying the pride displayed by Aggie faithful.

The only thing is, that pride hasn't resulted in championships. Nor have the traditions.

But under new coach Mike Elko, Texas A&M will try again.

"When you talk about successful organizations," Elko said at SEC Media Days Thursday. "whether it's sports, football, business or (anything else), culture matters. When you talk about how to enhance your product, culture plays a big role."

Under Kevin Sumlin and Jimbo Fisher, the Aggies were consistently tops in recruiting rankings. Multiple five-star quarterbacks made their way to College Station under Sumlin, but not soon after — infamously — they made swift exits.

Fisher recorded the nation's top recruiting class in 2022, but now, the 30-some-odd members that made up that class are only a dozen strong. Multiple highly-touted recruits entered the transfer portal or in some extreme cases, were suspended indefinitely for disciplinary reasons.

Texas A&M was recruiting football stars, but not leaders.

Under Elko, that's changed.

His recruiting class in Year 1 didn't scratch the top 10 across the nation, but it does possess a sense of unity that Texas A&M desperately needed. Like Elko himself, the players headed to Aggieland are intent on staying there.

"Really early on, we started talking about that," Elko explained. "What we wanted our culture to be; what we wanted it to look like. .... In order to get it to look the way you want it to look, you have to be intentional about who you're bringing into your program."

"We have (also) been very intentional about trying to bring everyone together, trying to get them around each other more," he added. "You know, kids crave connection. So, I think they have embraced it and I think it's been a really good experience."

New faces set to don the Maroon & White this season include Jacob Bostick, Ar'maj Reed-Adams, Cashius Howell and Trey Jones III — among others. Each incoming player has a unique skill set to bring to the table, but above all else, he fits the culture Elko and company are targeting.

That was immediately clear to returning defensive lineman Shemar Turner.

"I feel like the transition was pretty easy," the senior said of his new teammates. "All of them came in, everybody was pretty much cool. Everybody was talkative.

"Nobody came in hostile — nothing like that."

As a returning senior, Turner has seen plenty throughout his time with the Aggies. He played under Fisher and bore witness to the struggles that mired any chances of a College Football Playoff run, especially near the end of the former Florida State coach's tenure.

As such, he's also been among the first to experience the mindset shift that Elko has implemented in just a few months. And he's certainly bought into the new mood surrounding Aggie football.

That's what influenced his decision to come back for another season.

"Everything (Coach Elko) was saying was making sense," Turner explained. "I had stuff on and off the field to fix to (raise) my draft grade. If I can boost my stock in any kind of way, come back and do better, I will. That's what my mentality was."

As excited as Turner was to return, so, too, were his teammates for him to.

"(He's) a leader for sure," Aggies linebacker Taurean York said of Turner. "Just having him on the field is a great impact, but I know the energy he brings and the way he runs to the ball is a sight to see, so I'm happy to have him back."

Still just a sophomore, York has a few more seasons to find success with the Aggies. He only has one more with Turner, but if the Elko-made culture accomplishes anything, the linebacker will be ready to be an even stronger leader — he's already earned "captain" status — whenever Turner does depart.

"Guys are being more receptive to leadership (under Elko)," York said. "Everybody is where they're supposed to be. ... "I am still considered young and an underclassman, but I'm happy that (my teammates) chose me to lead them throughout the difficulties of the season."

Whatever does happen next season, Texas A&M hopes it's just the first of years to come under Elko. He's already shown the program how it can be stronger through its "culture", and if all goes according to plan, that will finally result in on-field success, the journey of which has already begun in practice.

"If you are a guy that loves the sport of football, you love being coached hard," Turner explained of Elko's coaching style. "It don't matter what it is. It can be on and off the field."

Next season, the Aggies will be ready to play.

As far as Turner goes, however, if Elko is the rule-setter, he'll be the enforcer. The leader, by example.

All the way from kickoff to victory War Hymm.

"That's one thing we do love about being here at A&M," Turner said. "Having all these guys with us. Being able to have that mentality of 'We can go into this game and win this game. We can do it.'

"We love it."

MATT GUZMAN

Matt Guzman is a sports journalist and storyteller from Austin, Texas. He serves as a credentialed reporter and site manager for San Antonio Spurs On SI and a staff writer for multiple collegiate sites in the same network. In the world of professional sports, he is a firm believer that athletes are people, too, and intends to tell stories of players and teams’ true, behind-the-scenes character that otherwise would not be seen through strong narrative writing, hooking ledes and passionate words.

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What to know about NBC's Paris Olympics Opening Ceremony plans and how to watch

The opening ceremony of the 2024 Paris Olympic Games will air live on NBC and stream live on Peacock on July 26. Live coverage begins at 12 p.m. ET with primetime starting at 7:30 p.m. ET.

This year’s ceremony will break from tradition as the parade of nations will take place on Paris’ River Seine. This year will be the first time the opening ceremony will be held outside of a stadium in the history of the modern Games. 

NBC Olympics president and executive producer Molly Solomon credited Paris 2024 organizers for throwing out the "tradition playbook."

“When people ask, ‘What are you most excited about?’ It has to be the opening ceremonies because something like this has never been done before,” Solomon told USA TODAY Sports in June. 

Meet Team USA: See which athletes made the U.S. Olympic team and where they are from

“It’s audacious, it’s bold, it’s daring, and it’s going to be unforgettable," Solomon added. 

From a technical, television perspective, the extravaganza will be the most complicated event that has ever been produced. The Olympic Broadcasting Service (OBS) will operate 100 cameras along the parade route and each delegation will have access to a live mobile phone camera on the boat. NBC will be tracking Team USA ’s route, and the Americans will be second-to-last down the river because the U.S. will host the 2028 Games in Los Angeles.

NBC will have an additional 40 cameras on the scene. Reporter Maria Taylor will be embedded with Team USA interviewing athletes from the river. “Today” show hosts Savannah Guthrie and Hoda Kotb will be stationed on a bridge over the Seine.

Kelly Clarkson and Peyton Manning will also join Mike Tirico as hosts on the broadcast. 

“France is throwing the world’s biggest party,” Solomon said, "and we get to be there.”

Watch the entirety of the 2024 Paris Olympics on Peacock

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Paris 2024 Olympics Opening Ceremony: All you need to know

Picture by Florian Hulleu/Paris 2024

Ambitious, historic, spectacular – these are some of the words used to describe the Paris 2024 Opening Ceremony since the first plans were unveiled three years ago.

Set to be the first Olympic Games Opening Ceremony held outside a stadium , the 26 July celebration will transform the French capital into a stadium and theatre as the traditional parade of athletes takes place in boats along the Seine, passing the most iconic Parisian landmarks.

Here is all you need to know about the Opening Ceremony as we count down the days until this highly anticipated event.

• Paris 2024 day-by-day highlights: When to catch the top moments from the Olympic Games
• Twelve of the biggest athletes to watch at Paris 2024

When will the Opening Ceremony be held?

The Opening Ceremony of the Paris 2024 Olympic Games will take place on Friday, 26 July .

The event will start at 19:30 CEST and is expected to last more than three hours.

Why is this ceremony historic?

Paris 2024 will mark the first time in history of the Olympic Summer Games that the Opening Ceremony is held outside a stadium.

Instead of familiar images of athletes marching out along an athletics track, guests and viewers will be treated to a colourful river parade through the heart of the French capital.

The Seine , the city’s main water artery, will substitute for the traditional track, the quays will become spectator stands , while the setting sun reflecting off famous Parisian landmarks will provide the backdrop for the event.

This outdoor concept also makes Paris 2024 the largest Opening Ceremony in terms of audience and geographical coverage .

What is the route of the parade?

The parade route along the Seine is a visual journey through Parisian history and architecture.

The Austerlitz Bridge next to the Jardin des Plantes is the starting point for the flotilla, which will then continue west for 6 kilometres along the Seine, passing under historic bridges and by iconic landmarks, such as the Notre-Dame and the Louvre , as well as some Games venues, including the Esplanade des Invalides and the Grand Palais .

Grouped on the boats with their national teams, the athletes will ultimately arrive opposite the Trocadero – the esplanade across from the Eiffel Tower – where the official protocols will be carried out, the Olympic cauldron lit, and the Paris 2024 Games officially declared open.

How many athletes will take part?

Almost 100 boats carrying an estimated 10,500 athletes will float along the Seine during the parade. The larger of the 206 National Olympic Committees (NOCs) represented in the parade will have boats to themselves, while the smaller ones will share boats.

Camera equipment set up on the decks will allow spectators to see the athletes up close and witness their emotions.

What entertainment performances can we expect?

Thomas Jolly , a French theatre director and actor, is overseeing the Paris 2024 Olympic and Paralympic ceremonies as artistic director .

While most of the entertainment acts remain under wraps, based on the hints so far, we can expect a show on a grand scale with an eclectic mash up of the old and the new. Speaking to the media in January, Jolly said that he wants to showcase the contrasting cultures of France, be that opera or rap, thus bringing together all the pieces that form the nation's diverse cultural identity.

For his part, ceremonies choreographer Maud Le Pladec promised that every bridge along the parade route will have dancers on it. Le Pladec will lead 400 dancers out of the total 3,000 artists who are set to take part in the Paris 2024 Opening and Closing Ceremonies, all decked out in one-of-a-kind costumes by Daphne Burki .

The French television presenter serves as the costume director for the show, leading a team of hundreds of dressmakers, hair stylists and makeup artists. Burki’s focus on sustainability also means there will be many vintage and upcycled pieces used in the ceremonies, mixed in with newer creations.

What will the athletes be wearing?

Artists will not be the only ones showing their style at the Opening Ceremony. With a line-up of luxury brands designing athlete uniforms, expect the Olympians to shine as well.

Team USA mix preppy jackets with jeans for a cool, all-American look, while Italian athletes will show up in casual, dark blue sets . Hosts France worked with a luxury brand to come up with vests and jackets that tie in with the general Paris 2024 look.

Other teams, such as Canada, Great Britain and Sweden , opted for a more athleisure look, all evoking the colour palettes of their national flags.

Some nations went even further with the patriotic details. Mongolian outfits have already created a buzz on social networks for their intricate embroidery and traditional silhouettes .

Brazil and Guatemala ’s looks are also sure to turn heads. Brazil’s denim jackets feature animals that are native to the country, while the Guatemalan athletes are dressed up in folkloric hats and bags to make a colourful statement on the Seine.

What are the different ways to watch the Opening Ceremony?

Almost 600,000 people will be able to enjoy the Opening Ceremony in person. True to its slogan, “Games Wide Open”, Paris 2024 tried to make the event accessible to as many people as possible by taking it outside of the traditional stadium setting.

There were 222,000 free tickets available to watch the parade from the upper banks of the Seine, in addition to 104,000 paid tickets on the lower quays. This marks the first Opening Ceremony where most spectators will not pay an admission fee – another historic milestone for Paris 2024.

Those in Paris who could not get tickets will be able to watch the Opening Ceremony on 80 giant screens set up throughout the city.

An additional 1.5 billion people from around the world are expected to tune into the television broadcasts of the ceremony.

Find the Paris 2024 Media Rights Holders in your country here .

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What We Know About the Global Microsoft Outage

Airlines to banks to retailers were affected in many countries. Businesses are struggling to recover.

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By Eshe Nelson and Danielle Kaye

Eshe Nelson reported from London and Danielle Kaye from New York.

Across the world, critical businesses and services including airlines, hospitals, train networks and TV stations, were disrupted on Friday by a global tech outage affecting Microsoft users.

In many countries, flights were grounded, workers could not get access to their systems and, in some cases, customers could not make card payments in stores. While some of the problems were resolved within hours, many businesses, websites and airlines continued to struggle to recover.

What happened?

A series of outages rippled across the globe as information displays, login systems and broadcasting networks went dark.

The problem affecting the majority of services was caused by a flawed update by CrowdStrike , an American cybersecurity firm, whose systems are intended to protect users from hackers. Microsoft said on Friday that it was aware of an issue affecting machines running “CrowdStrike Falcon.”

But Microsoft had also said there was an earlier outage affecting U.S. users of Azure, its cloud service system. Some users may have been affected by both. Even as CrowdStrike sent out a fix, some systems were still affected by midday in the United States as businesses needed to make manual updates to their systems to resolve the issue.

George Kurtz, the president and chief executive of CrowdStrike, said on Friday morning that it could take some time for some systems to recover.

How a Software Update Crashed Computers Around the World

Here’s a visual explanation for how a faulty software update crippled machines.

What was affected?

It is more apt to ask what was not affected. Everything from airlines to banks to health care systems in many countries was hit.

In Australia, passengers were stuck in long lines at Sydney airport as information screens went blank, and programming was disrupted at the national broadcaster. Airports in Britain, Germany and Taiwan had long delays at check-ins and flights were delayed or canceled. At an airport in South Korea, handwritten boarding passes were being slowly handed out.

How the airline cancellations rippled around the world (and across time zones)

Share of canceled flights at 25 airports on Friday

50% of flights

Ai r po r t

Bengalu r u K empeg o wda

Dhaka Shahjalal

Minneapolis-Saint P aul

Stuttga r t

Melbou r ne

Be r lin B r anden b urg

London City

Amsterdam Schiphol

Chicago O'Hare

Raleigh−Durham

B r adl e y

Cha r lotte

Reagan National

Philadelphia

1:20 a.m. ET

Flights continued to be disrupted at some U.S. airports into the morning because of the cascading effect of flight delays and cancellations. The Federal Aviation Administration said in a statement that ground stops and delays would be “intermittent” at some airports as airlines grapple with residual technology issues.

The outage affected emergency 911 lines in multiple states, the U.S. Emergency Alert System said on social media — but most if not all of the emergency system problems appeared to be resolving themselves by midmorning.

A few hospitals in Germany said they would cancel elective procedures; and in Britain, some doctors in the National Health Service were unable to gain access to systems. Kaiser Permanente, a medical system that provides care to 12.6 million members in the United States, said all of its hospitals’ systems were affected, and it activated backup systems to keep caring for patients.

At some banks, including JPMorgan Chase, there were delays in processing trades because bankers could not log into their work systems. TD Bank, the 10th largest in the United States, said customers complained that they could not access their online accounts.

But the problems were not uniform. London’s Heathrow Airport said that its flights were still operating. The London Stock Exchange said that it could not publish news updates but the exchange, where trades take place, was working as normal. The auction system at the Norwegian central bank was briefly interrupted, but other major central banks, the European Central Bank and Bank of England, said there was no effect on their systems.

In some cases, issues were resolved relatively quickly. In Ukraine, Sense Bank and the mobile operator Vodafone reported brief problems with their services. At Dubai International Airport, two airlines switched to alternative systems, allowing operations to resume.

Major grocery chains in the United States appeared largely unaffected, with most stores operating as usual. But the world’s biggest logistics companies, including United Parcel Service and FedEx, did report disruptions, causing delivery delays in some regions. A spokesman for UPS said the company’s computer systems in the United States and Europe were affected.

Who’s to blame?

Mr. Kurtz said CrowdStrike took responsibility for the software bug, sent in a system update, that caused the outage. He said in a post on X that Mac and Linux users were not affected.

The incident was not a cyberattack, Mr. Kurtz said, adding that customers remain “fully protected.” But Mr. Kurtz warned on NBC’s “Today” show that the fix could take some time to put in place.

“We understand the gravity of the situation and are deeply sorry for the inconvenience and disruption,” Mr. Kurtz said. Microsoft offered suggestions to users to help resolve the issue, including restoring backup systems.

While CrowdStrike is at fault for the software bug, J.J. Guy, chief executive of cybersecurity company Sevco, said poor resiliency of Microsoft’s operating system is to blame for extent of the damage.

“Bugs happen all the time and are unavoidable, the result of business complexity and technology,” Mr. Guy said. “But this became a catastrophic incident because of the remediation procedures. The resiliency of the operating system was not sufficient to mitigate the risk of that.”

Microsoft did not immediately respond to requests for comment on its operating system. The company’s chief executive, Satya Nadella, said in a post on X that Microsoft is working with CrowdStrike to offer customers technical guidance and bring systems back online.

Eshe Nelson is a reporter based in London, covering economics and business news for The New York Times. More about Eshe Nelson

Danielle Kaye is a business reporter and a 2024 David Carr Fellow, a program for journalists early in their careers. More about Danielle Kaye